On the Web with Kim Vallee

BUSINESS, DIGITAL Marketing | May 22, 2013

A look at Gap’s Emails is Typical of What is Broken with Email Marketing

I buy a lot online from Gap since I became a mom. I bought basics for me and a lot of clothes for my son. To keep me informed of what’s new, I subscribe to their marketing emails. But they are doing something that bugged me. It is the fact that Gap often sends me [...]

BUSINESS, DIGITAL Marketing | April 5, 2013

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3 Simple Tips to Make Your Products More Desirable on the Web

All online stores face this challenge. They all wonder how to convince people to buy their products online. The answer starts with relevant storytelling, a well-defined content strategy and putting yourself in the buyer’s shoes. Instead of boring you with lengthily explanations, I will tell you a little brand does it right. Australian-based Bellroy makes wallets for [...]

HOW to use, SOCIAL MEDIA | April 4, 2013

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Facebook Functions: Hiding Spam Comments and the Edit History on Comments

Today I experienced for the first time, two relatively new Facebook functions. Edit History on Comments on a Profile Page It as been a while since Facebook allows us to edit our comments on a profile page. But, today marks the first time I see the word “Edited” below a comment that a friend edited. [...]

BLOGGING, MONETIZING | August 14, 2012

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Case Studies: Four Great Ways to Do Sponsored Posts

Sponsored posts are gaining in popularity. In my book, product reviews and advertorials are different than sponsored posts. Instead of explaining the theoretical differences between them, let’s examine different types of sponsored posts that reflect my philosophy. As I will show you how three lifestyle blogs — that I respect and follow — handle sponsored posts for their respective blogs, [...]

PR and Blogger Outreach

August 6, 2012

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Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Use real parties as inspirations for your props – Photo by Lyndsey Fagerlund for Kara’s Party Ideas The hardest thing to imagine for most people is what constitues a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness. For the first of [...]

PR and Blogger Outreach

August 4, 2012

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Hosting a Blogger Event? What You Need to Do Before, During and After the Event

Flux chairs that I photographed at IDS 2012 I read earlier this week a strong post by Dee Brun of Cocktail Deeva where she told bloggers that they should try to get off guest lists because Dee felt that brands are only using us and that they do not deliver their end of the bargain. I [...]

PR and Blogger Outreach

July 31, 2012

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11 Tips to Pitch Bloggers The Right Way

Since 2007, I received my share of press releases. At meetups and blogging events, I often voiced my lack of satisfaction for the materials that I received. I hoped that things will get better with time. Sadly, I still wait for that to happen. I decided to help PR professionals by sharing here what bloggers [...]

HOW to use, SOCIAL MEDIA

July 30, 2012

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What You Should Remember from Social Mix 2012

photos by Alexa Clark on Flickr – and read her take on the conference at Unsweetened.ca I was last Thursday in Toronto to attend Social Mix, a social media conference. The two keynotes presenters, Amber Mac and Gary Vaynerchuk, were a treat. I expect that level of performance from these established speakers. Someone else impressed me a [...]

HOW to use, SOCIAL MEDIA

July 12, 2012

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Check Who is Behind an Infographics Before You Share

photo: Cool Infographics Gallery on Pinterest We all love to look and are happy to share cute infographics. But before you write a blog post based on an infographics, make sure to check the hyperlink that it points to and that you can find the data source. Best practices suggest that you include in your [...]

Blogging TIPS

July 2, 2012

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It’s OK to Take a Break from Social Media and Blogging

With summer vacation being in full bloom for most, it seems natural to talk about work life balance. My advice is as appropriate whether you are a blogger or an entrepreneur. Schedule your time off. This way you could plan ahead of time what will happen in your absence. I recall when I started blogging [...]

HOW to use, SOCIAL MEDIA

June 29, 2012

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Social Media Touches All Aspects of Our Life

From sharing what we do, want or like to finding a job or changing the world Tomorrow will be Mashable’s third annual Social Media Day! In 2010, Mashable proclaimed June 30th to be Social Media Day as a way to recognize the digital revolution happening right before our eyes. The reason I am telling you this [...]

PR and Blogger Outreach

June 22, 2012

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I’m a Social Media Troubleshooter!

Over the course of the last five years, I have received plenty of PR pitches. I saw and I participated in many social media campaigns as a lifestyle blogger. I learned from the good and the bad. I started On the Web with Kim Vallee to educate bloggers and brands about the best practices and [...]

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