On the Web with Kim Vallee

PR and media relations | September 7, 2011

How to Host a Successful Blogger Media Event

The latest PR crisis regarding a blogger media event that turned bad made me think that it is about time that I write a Blogger Media Event 101 guide. I already published about the art of pitching to bloggers at Media Sidekick. I will not go into the details of the event hosted by ConAgra [...]

PR and media relations | July 26, 2011

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Rethinking the “New Collection” Media Events for Bloggers

Last week, I received three media event invites to see Christmas collections. I am sorry but it is way too early for my need as a blogger. My editorial mind is on “Back to school”, fall collections and then, Halloween. Really, it is a question of industry. In the fashion industry, bloggers are pleased to [...]

HOW to use, SOCIAL MEDIA | June 3, 2011

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How Software Can Enhance Storytelling

I just watched Iain Tait, global interactive creative director at Wieden Kennedy discussed the role of software and storytelling at the modern ad agency. He gave this talk at CAT London in 2010. Iain shared the challenges of advertising due to the advent of social media and technology. After watching his presentation, I concluded that: [...]

HOW to use, SOCIAL MEDIA | May 7, 2011

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Facebook as an Efficient Support Group

Even though my husband and I are very active on social media, we always take steps to preserve our private life. Having said that, they are some happy moments that we wish to share online. One was my pregnancy. I made no secret that I was pregnant on my blog, Facebook or Twitter. We discovered [...]

HOW to use, SOCIAL MEDIA

October 5, 2010

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Make It Easier for Bloggers to Attend Your Media Events

I received many event invitations each week and I am amazed by how the PR professionals fail to use new technology. I will review what are the most common mistakes and how to easily solve them. The typical media event invitation is received by email. The event details, including the RSVP email, is nicely published [...]

MARKETING, SOCIAL MEDIA

June 19, 2010

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I Blog at Media Sidekick

I want to inform you that the blog of my new business, Media Sidekick, is up and running. I invite you to join me in the conversations. The Media Sidekick blog will concentrate on social media marketing and what it means for lifestyle bloggers (design, living, food, hobbies, women and moms) and influencers. You will find [...]

MARKETING, SOCIAL MEDIA

May 25, 2010

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Consumer Brands Need to Be on Twitter

Twitter is designed for connecting with people and sharing information. While most companies are still debating if they should do it or what they should be saying on Twitter; others are actively involved with the Twitter’s community. Being on Twitter enables the brand who listens and acts quickly to benefit from opportunities, to test on [...]

HOW to use, SOCIAL MEDIA

May 24, 2010

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The Women Side of Twitter at webTweet / WebCom Montreal

WebTweet is a parallel conference to the 8th edition of WebCom Montreal. Both events will be held on Wednesday, May 26th, 2010 at the ICAO head office in Montreal. Last year, I was an official blogger for WebCom. This time, I am glad to participate as a panelist on a subject that is dear to my [...]

BLOGGING, Blogging TIPS

May 19, 2010

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What an Editorial Calendar Can Do for Bloggers

The way that lifestyle blogs, magazines and the style section of newspapers manage their editorial calendar is not that different after all. It’s true that blogs tend to view their editorial calendar on a short time basis versus the yearly scope of traditional media. It is probably due to the fact that bloggers talks about what [...]

BLOGGING, Blogging TIPS

April 6, 2010

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Why I am going back to reading RSS

It used to be that the first thing I did every morning was to visit Google Reader. It has not been the case for a long time. With Twitter and Facebook, it seems that I, as many people, relied less and less on my RSS subscriptions. I think it is a mistake because we are [...]

BLOGGING, Blogging TIPS

March 24, 2010

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Why You Need to Preserve Your Blog History

I started to blog in January 28, 2005 with a blog that was called Flair et Style. My first post was about Dwell, the modern architecture and design magazine. I wrote exclusively in French at the time. In fact, I produced two blogs before I switched to the language of Shakespeare. It is not for [...]

BLOGGING, Blog DESIGN

March 12, 2010

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The New Blogger Template Designer

Since I run a WordPress blog, I rarely talk about the Blogger platform. It is mainly because I never used it. A new developement on the Blogger platform enables me to share a good news for all of you who are on the Blogger platform. The news is a response to the lack of flexibility [...]

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