Archive | 2009

HOW to use, SOCIAL MEDIA | December 19, 2009

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Turning a Hobby into a Business on Etsy

It is no secret to everyone who knows me a little that I love Etsy. I bought items on Etsy. I feature my favorite Etsy sellers on my main blog, At Home with Kim Vallee. When I talk about the business opportunity of the Web, Etsy always comes to my mind. Etsy opened the doors [...]

SOCIAL MEDIA, STATISTICS | November 29, 2009

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Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

If you follow social media, you probably read the headlines about the numbers of Facebook fans. (November 30th, 2009 Update: On average, Facebook pages have 4, 596 fans). The highlight of the latest survey by Sysomos is that 77 percent of Facebook fan pages have less than 1,000 fans. I read different theories about why [...]

BLOGGING, MONETIZING | November 27, 2009

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Blog Advertising 101

With the time it takes to run a blog, it is normal than more and more bloggers are looking at ways to make a living with their blog. I often meet people who asked me for advices on blog advertising at parties and conferences. To keep things simple, I will just review the basics of ad [...]

MARKETING, SOCIAL MEDIA | November 25, 2009

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IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can [...]

SOCIAL MEDIA, TOOLS

November 25, 2009

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Need for Standards for Web Badges

Many events and causes produce web badges so that bloggers and sites can show their support. It is a wonderful marketing tool. If I attend a conference, I usually will put a badge on my site. But generally, I need to ask the event to produce a badge for me or make my own from [...]

BLOGGING, ORGANIZE your work

November 17, 2009

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When Blogging Becomes a Job

I was proud to read what Genevieve wrote on O.xide Design’s blog about my coverage of working with them for my husband’s birthday party. Gen wrote: “Bloggers like Kim are more like editors of magazines”. Even if Genevieve only met me once, she understood what I do for living. Her comment brings the question of defining [...]

SOCIAL MEDIA, STATISTICS

November 11, 2009

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Twitter is Most Popular with the 18-44

Over the last 9 months in the United States, the percentage of Twitter users doubled in every age group except the 25-34 group. Therefore, the media age of a Twitter user remains stable at 31 years old. The Pew Internet Project’s September 2009 survey data shows that internet users who use social network sites are [...]

HOW to use, SOCIAL MEDIA

October 23, 2009

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What to Consider Before Creating a Facebook Business Page

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page. First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go [...]

Blog DESIGN, BLOGGING

October 19, 2009

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7 Blog Design Rules To Know Before Selecting a Template

Before you choose a blog template, consider form and function. Keep in mind that the Web is evolving all the time and we are always experimenting with new ways to display our content. And remember that content is king. The blog design is there to enhance your content, to provide a good experience to your [...]

SOCIAL MEDIA, STATISTICS

October 19, 2009

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Social Media Changed Our Daily Life

Talking about social media feels so apropos since social media was central to my husband’s birthday party. Yahoo has its Big Idea chair photo shoot. We hosted our Favorite Social Media Couch photo booth. The concept was to hold the pillow(s) of the social media that is more important for us between Twitter, Facebook and [...]

Social GAMING, SOCIAL MEDIA

October 16, 2009

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Café World on Facebook

Lately, I have been running my own restaurant on Facebook. Café World is another game by Zynga. You are the chef. Your friends/neighbors can be your waiters. As you advance in the game, you will be able to add stoves, service counters and preparing more recipes. Organizing your room (kitchen and tables) is part of [...]

SOCIAL MEDIA, STATISTICS

October 3, 2009

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US Women Are More Present in Social Networking Sites

It is not really a surprising news if you ask me. First of all, I told you about the female Internet in autumn 2008. At the time, I reported that Women’s community was the most visited and fastest growing Internet category, tied with politics according to ComScore Media Metrix’s year-end report. I attributed these statistics to [...]

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