BLOGGING, Blogging TIPS | February 3, 2009

How to Write Great Blog Content

Everybody is talking about the importance of writing unique and useful content. The key to success also lies on how you say it. Two years of intensive blogging revealed 5 important factors to write great blog content.

1. Be Concise

I strongly believe that posts of 750 to 1500 words are too long. People are busy. Their RSS feed list is getting longer. You have more chances to be read if your posts are clear and precise.

Go the the point and leave out the unnecessary details. Like they say in interior design, edit! I aim for 350 words. It is longer than that; I split the topic in two posts. As a bonus, two posts generate more visits than a single one.

2. What is in it for your readers?

Look at it from the viewpoint of your readers. Write your ideas in a way that is useful to them. Think about inspiring, educating or sharing finds.

There is another huge advantage: Google swell the popularity of posts that solve a problem, give top tips and how-to guides.

3. Be a Time Saver

It goes further than a brief post. Save them time by providing the specific page links instead of the homepage.

Think about what information your readers would need. I publish the price of the products I introduced on At Home with Kim Vallee. I try to find an online retailer that delivers in Canada and the United Stated. Publishing this information reduces the number of readers’ emails I get.

I also use the Praized application to publish the phone number, address and a link to the directions of local merchants and restaurants

How I use the Praized application in At Home with Kim Vallee

4. Be a Curator

Bloggers are often perceived as an expert in their domain (i.e. topic covered by your blog). As such, your readers expect that you tell them what they should know about what is going on in your domain.

5. Be Engaging

You need to connect with your audience. Like I said in an interview for Readers’ Digest, your readers can get a sense of how you are without getting too personal.

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9 Responses to “How to Write Great Blog Content”

  1. 5 greats points Kim. As you I believe it’s better to write short texts – even if it’s not so easy sometines!

  2. Excellent points – I never thought about keeping it short, I just wanted readers to have a lot of information and “eye candy” but your point makes sense!

  3. Looking at your blog, I see Daniela that your posts give information while keeping it short. You have the instinct. Congrats!

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