I often tell small businesses or consultants that they should build a blog instead of a traditional Web site. Two main reasons explain my recommendation of doing a blog:
- the rapidity at which a blog is referenced is second to none
- people can more easily figure out about who you are and build credibility through your blog writing than a corporate Web site.
A Case Study
I published a review about Cabane a sucre du Pied de Cochon (April 4: put the new URL) on At Home with Kim Vallee last night. I now appear 3 times when you do a search on “Cabane a sucre du Pied de Cochon” on Google.ca. All the times, I am in front of the official site of the sugar shack.
I do not use any fancy SEO tricks. I simply make sure that my keywords are on the post Title, I repeat the keywords several times on my post and I insert my keywords in the ALT text of the image. All that takes less than 30 seconds to do.
They are other concerns and elements to consider before making a decision of whether to build a blog or a Web site but one thing is for sure Google loves blogs.
Montreal Girl Geek Dinner is Thursday
If you wish to learn more about SEO and how to write good Web content come to diner with the Girl Geeks of Montreal. This month, two SEO specialists will share her insights. Click here to reserve and know the details March Montreal Girl Geek Dinner with Kathryn Presner & A. Charlotte Riley. There is a Facebook event.