Talking Blog Monetizing on my Updated Look at Women and Social Media Presentation – Part 3 of 3

We ran short of time for that topic during my presentation. Let’s further examine key elements.

If you are serious about attracting advertisers and sponsors, start by keeping a writing schedule. Consistency is important to build traffic. You wish to create a routine with your readers. Establish a schedule that is compatible with your agenda. The more you post, the more pages views you will get.

Ideally, you should aim to publish at set time. I am not there yet. With WordPress, you can schedule in advance the date and time a post will be published. Try to always keep a few posts in backup for when you are too busy.

One advantage for bloggers in the women and mom category is that advertisers wish to connect to women. This is because women are responsible for most of the shopping in a household. We are in the best position to attract advertisers and are often asked for product reviews.

Be Picky with Your Reviews

In fact, brands solicit women and mom blogs for product reviews at an increasing rate. That is why you should be coherent and carefully select the products you will write about. Think about what your brand stands for and if the product fits well within that identity.

Take At Home with Kim Vallee. It is a collection of things I like. Negative reviews won’t fit within my concept. Therefore, the merchants send me the products without any guarantee of a coverage. Even if I like the product, I may never talk about it. They cannot interfere with what, when or if I will talk about something. I published a simple policy on my At Home blog. I encourage you to write your own.

It is important for bloggers to maintain a separation between editorial content and advertising. You wish to preserve the trust and credibility you build with your readers. Remember that you can only be an influencer if people trust what you say. It is not just your traffic but also your power as an influencer that attracts the right advertisers to your site.

Let’s watch my session.

Learning from Two Podcasters who Monetized their Shows

Matt Campagna and Anastasia Tubanos gave an excellent session on how to be considered a legitimate media. They talked about how to make money with a podcast. One of the income sources that grab my attention is sponsorship. For example, sponsored events would fit within the scope of my At Home with Kim Vallee brand.

March 10th, 2009 update: what was original intended to be part 4 was the question period. The participants did not a micro so we do not hear well their questions, so I decided to not publish it

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