BLOGGING, Blogging TIPS | April 16, 2009

The Importance of Having an Adviser for Your Blog

Maxwell Gillingham-Ryan of Apartment Therapy and Harry Wakefield of MoCo Loco at IDS 09 with Kim Vallee

Yesterday I had an excellent meeting with my mentor to review my blog priorities. This is something I encourage you to do if you are serious about blogging.

Find someone you trust. The ideal candidate is an active blogger but someone with hands-on experience in social media can be a suitable candidate. Never forget in your discussions where you wish to bring your brand. Your actions should lead to your ultimate goal.

Bloggers are solicited from everywhere. We receive suggestions from readers and people we meet. It is easy to be tempted to imitate best practices you hear about without putting them in context with your entire blog experience. We analyze what is going on our niche. Therefore, it is easy to get distracted.

Plus the blogosphere is changing with the popularity of Web 2.0. We have to adapt our marketing and our blog to the new reality. For instance, I often receive more feedback for a post on Twitter and on Facebook than the number of comments on the post.

There is a lot to take into account in setting the priorities for your blog. It goes from what your brand stands for up to the importance of unique editorial content and how you will monetize your blog. You have to reevaluate these issues several times a year; I say every season. You also gain a second opinion on what you achieved so far. Did you meet your objectives? If no, why and what solutions are available to you.

I have the feeling that good mentors find you instead of the other way around. Until you find a mentor, have good talks with bloggers sharing similar challenges than you. I met Eden of Bargainista last Saturday for a coffee that extended until lunch. We exchanged on some of our challenges and experiences.

I am lucky to have a wonderful blog mentor that is a perfect fit for me. I hope you will find a suitable fit for yours.

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+ Two amazing bloggers that I admire: Maxwell Gillingham-Ryan of Apartment Therapy and Harry Wakefield of MoCo Loco. I met them after their panel session at IDS 09. We did a tour of the main exhibit attractions, then talked over Champagne at the Veuve Clicquot VIP and Media Lounge together. Harry is my mentor.

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5 Responses to “The Importance of Having an Adviser for Your Blog”

  1. Arm in arm with two of the best:-)

  2. Happy Hotelier: You are right! It feels good to be in good company. 🙂

  3. Hello Kim,

    Of course, I was aware of the importance to have an adviser for my blog, but the necessity to have my blog priorities reviewed at least four times per year never did cross my mind… and yet, it makes perfect sense!

    Thank you so much for such sensible advice.

    Warmly,
    Chantal

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    […] Kim VallĂ©e’s interesting tips about blogging.  Especially this one about having a Blogging mentor.   I like the part where she asks […]

  5. What a great concept Kim. Similar to a mentor within an organization. Your blog is your personal brand and having someone you look up to is a great way to continue learning and growing. I’ll remember that tip!