Blog DESIGN, BLOGGING | April 10, 2009

Why Did I Migrate My Main Blog to WordPress?

If you follow me on At Home with Kim Vallee, you know that I undergone a major redesign as I migrated my blog from subText, an obscure but effective Open Source blogging platform to widely popular WordPress.

This was a team effort: Jean-Marc worked as the graphic designer, Jerome as the database developer/Wordpress specialist and myself in the role of the client and creative director.

Three reasons led to this move:

  1. subText has a poor publisher user interface that is particularly inefficient if you publish lots of photos. Since I use a Mac, I needed to run a Microsoft desktop application to publish my post with a more efficient blogging tool. The process added time and was unnecessarily complicated. Ever since I moved to Mac, I was looking for a quicker solution. Migrating to WordPress solved that problem.
  2. As I mentioned earlier, I wanted to host the full range of 300-pixels wide IAB ad units on my sidebar. These ads are more popular with advertisers; therefore they bring more money. I also thought my blog could be more clean. I felt the old layout did not put enough focus on the content.
  3. As I worked on the mock-up, it became clear that many features would have to be programmed on subText to make me happy. It sounds like a waste of time and energy since many of the features I wanted already existed as plugins or standard features on WordPress.

After considering all these facts, Jerome and I decided to migrate my blog to WordPress. Since WordPress is also open source, Jerome will be able to improve on existing features if they do not work as I want them to be.

before and after layout for at home with kim vallee

The Conclusion

I now benefit from a blog platform that is more flexible and that I can grow with. Making the switch to WordPress was a sound business move. Already the new design improves the page views by almost 1 page per visit.

Jerome wrote his side of the story. He talked about the challenges and the added features of the revamped blog. I invite you to read his post on Paradivision’s blog.

Disclaimer: I own shares in Paradivision. If you are on the market for a blog on WordPress, know that Paradivision designs and develops WordPress sites for businesses.

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3 Responses to “Why Did I Migrate My Main Blog to WordPress?”

  1. It was well worth the effort. Tes photos ressortent de fa├žon spectaculaire avec le nouveau look!

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    […] Why did I migrate my main blog to WordPress? Migrating to WordPress solved that problem. I wanted to host the full range of 300-pixels wide IAB ad units on my sidebar. These ads are more popular with advertisers; therefore they bring more money. I also thought my blog could be …   […]

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    […] Over and over at WordCamp Montreal last weekend, people talked about the fact that WordPress, WordPress MU and BuddyPress are platforms, an infrastructure of which you can build upon. The added values emerged from what you can do with it. WordPress is used to achieve different objectives, to suit an infinite number of markets and is applied in many creative ways. You benefit from not reinventing the wheel. Instead, you concentrate on how you can serve your community. In fact, this is the main reason why I migrated At Home to WordPress. […]