BLOGGING, Blogging TIPS | May 7, 2009

Every Blogger Needs A Blog Bible

The same way as every TV show has a show bible describing the story’s characters, settings and culture, I believe every blogger needs to keep close his/her blog bible. Writing your blog bible enables you to stay focus on what your blog is all about. In a corporate language, this would be called the Editorial line.

Every publication has a defined scope that they covered. It is important to define the boundaries of what you cover and what you do not cover. To complicate matters, bloggers are more and more solicited by a number of people to write about their story. The first thing I do after I like an idea is to test it against my blog bible. If it passed the test, then I can think about how I could talk about the story or the product. I also evaluate when and if it would fit within my editorial schedule.

Focus on producing a blog that’s great for your readers

Copyblogger gave that advice today. I told you that before: always keep in mind your readers. Your blog should provide a consistent whole experience if you want your readers to come back. Maintaining the content quality is crucial. You should aim for the best all the time. In a design blog, you also need consistency in the style you showcase.

Take my At Home with Kim Vallee‘s property. It is about my design style and the way I like to entertain. My readers have certain expectations when it comes to the content and what products or design they will see. I make sure that my stories fit both agenda.

Be Consistent even if you get it for free

A few weeks ago a retailer wanted to host a giveaway for my AHWKV’s readers. The prices were valuable but their products were something that I would never put on my table. My readers would have spotted that right away. Although a giveaway costs me nothing and can attract new readers to my site, I said no because the pictures of the prizes will clash with my style. This would have impaired the whole experience and hurt my brand.

You invest a lot of time in writing your blog. Today’s lesson was to grow your audience and stay at the top of your game, you need to provide a consistent experience.  Having a blog bible helps you maintain the cap.

+ Zen and the Art of remarkable blogging on Copyblogger

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