SOCIAL MEDIA | May 2, 2009

How to Use Twitter to Raise your Personal Brand

podcamp toronto 2009 :: twitter is becoming new business card on my circles

Roberto Rocca wrote for the Gazette that the tech-savvy crowd now exchanges Twitter accounts instead of paper cards. Roberto is wondering if Twitter is becoming the new business card. This was certainly the case at PodCamp Toronto last February when many wrote their Twitter account name with the @ sign on their name tag.

I always ask people that I meet for the first time if they are on Twitter. As a Twitter devotee, I try to convert as many people as possible on being active on Twitter. If you are new to Twitter, familiarize yourself with the basic Twitter commands. I wrote this post to help you understand the culture behind Twitter.

Broadcasting to the World

You protect your privacy in Twitter by knowing that what you say can be seen and read by anyone in the World. Your tweets will end up on Google. I will go as far as saying that if you cannot overcome the urge of protecting your tweets, Twitter is not necessary for you. Look at Twitter as your public forum. Therefore, you do not post family photos and other personal life items on Twitter. You leave that for Facebook.

Chose Who To Follow

You do not select who decide to follow you and there is no obligation to follow back. A stranger can like what you are saying but you may not be interested by what they are saying. It is OK. I select my followers based on the goal of my brand and my interests.

Update: Having said that, I follow back lots of people. I follow everyone manually. It may happen that I forgot someone interesting once in a while. But I do not want to automatize the process. I do so because  I wish to have a true conversation with the people I follow.

What To Say in Your Tweets

I believe that your tweets should mix 5 things. It holds true for anyone, even if the Twitter account is a business. Twitter is a place where you can:

  1. get informed about what is a happening very fast. It is great to receive local and international news. By  following the right crowd, you will get news about your industry or your hobbies
  2. listen; learn what people care about, what are their opinions.
  3. share your and other ideas, facts and knowledge. Share things that adds value. Always make sure to give the credits to the source. Retweet a tweet; don’t simply copy
  4. engage in small talks. TV shows, music, sports and food often get good responses.
  5. promote events, a cause, yourself, your blog and even your products. Plus participate in #followfriday and other online Twitter activities

BONUS items:

  • access the knowledge of the crowd: you can ask for help or ask a question on Twitter
  • plan meet ups or other informal get-together meeting with your friends or the Tweeple in your area.

It is important that you create a balance on your tweets. At the end of the day, the secret is to have interesting stories, add value with your insights and participate in other conversations.

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4 Responses to “How to Use Twitter to Raise your Personal Brand”

  1. Pingback from a Web site

    […] graph. It brings blogger opportunities. It can become a strong public relations vehicle for you. How to use Twitter wisely to raise your personal brand will be the subject of a future […]

  2. Hello Kathleen,

    You did it again! Just loved this post; it made me reconsider some of my very own Twitter rules.

    The only thing I am still not sure about is the section about “to follow back or not to follow back”. My philosophy on this is way different than yours, but it really doesn’t mean that yours isn’t valuable.

    Here’s a post by @MariSmith, a coach that I truly respect. It’ll help you to understand more about the philosophy I have applied so far. However, it’s simply another way of seeing things.

    Twitter Autofollow and Auto DM Etiquette
    http://whyfacebook.com/2009/03/04/twitter-autofollow-and-auto-dm-etiquette/

    Warmly,
    Chantal

  3. NOTE: So sorry I misnamed you in my previous comment. Guess I wasn’t totally in my present moment!

    Hello Kim,

    You did it again! Just loved this post; it made me reconsider some of my very own Twitter rules.

    The only thing I am still not sure about is the section about “to follow back or not to follow back”. My philosophy on this is way different than yours, but it really doesn’t mean that yours isn’t valuable.

    Here’s a post by @MariSmith, a coach that I truly respect. It’ll help you to understand more about the philosophy I have applied so far. However, it’s simply another way of seeing things.

    Twitter Autofollow and Auto DM Etiquette
    http://whyfacebook.com/2009/03/04/twitter-autofollow-and-auto-dm-etiquette/

    Warmly,
    Chantal

  4. Chantal: The way you do it is perfectly valid. And I understand your reasoning. In fact, my follow back policy is more complex than what I wrote. I follow back lots of people (I maintain an acceptable ratio). I added a few points to describe some reasoning behind my policy.