Comments on: Reality Check on the Need for a New Media Journalist Title http://ontheweb.kimvallee.com/2009/05/reality-check-on-the-need-for-a-new-media-journalist-title/ A Guide to Social Media for Bloggers Sat, 07 May 2011 15:59:32 +0000 hourly 1 http://wordpress.org/?v= By: Michelle Sullivan http://ontheweb.kimvallee.com/2009/05/reality-check-on-the-need-for-a-new-media-journalist-title/#comment-5521 Michelle Sullivan Sat, 30 May 2009 22:38:56 +0000 http://ontheweb.kimvallee.com/?p=1681#comment-5521 It's true that companies/events need to adapt to the times - in the search for coverage, one can't limit oneself just because one hasn't kept up with the times. My friend and podcaster George Motoc experienced this last year (or was it the year before?) when he tried to get media accreditation from 2 festivals. One knew about podcasters, appreciated his interested, understood the value of giving him access and was so satisfied that George has been invited back this year. The other rejected his application because he didn't fit into the category of traditional media. Too bad for the second guy: George's reports and interviews are archived and available to anyone who is researching Ontario music festivals. When we understand that much of tourism purchasing decisions are based on web research, we can see how short sighted festival number 2's restriction is. The difference between old school and new school is that new school will get more coverage. It's not a question of better. It's a question of being present where the conversation is happening. And too much conversation is happening on the Web to disregard. It’s true that companies/events need to adapt to the times – in the search for coverage, one can’t limit oneself just because one hasn’t kept up with the times. My friend and podcaster George Motoc experienced this last year (or was it the year before?) when he tried to get media accreditation from 2 festivals. One knew about podcasters, appreciated his interested, understood the value of giving him access and was so satisfied that George has been invited back this year. The other rejected his application because he didn’t fit into the category of traditional media. Too bad for the second guy: George’s reports and interviews are archived and available to anyone who is researching Ontario music festivals. When we understand that much of tourism purchasing decisions are based on web research, we can see how short sighted festival number 2′s restriction is.

The difference between old school and new school is that new school will get more coverage. It’s not a question of better. It’s a question of being present where the conversation is happening. And too much conversation is happening on the Web to disregard.

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