Well-designed blogs encourage readers to explore the blog longer. One way is to achieve that is to add a Related Posts section at the bottom of every post. You could select the posts manually but this is too time consuming. If you assign WordPress tags to every post, you get a way to intelligently automate the process. This is what I did. And the results are relevant.
I selected the WordPress Related Posts plugin which assigns the related posts based on the higher number of matching WordPress tags. If you are good at tagging properly your posts, you will see that that this method is quite effective. I typically detailed the content of my categories using tags.
I am lucky to have a test version of my blog. So I tested the results first to make sure the look and feel were the way I want it. It took me less 2 minutes, including testing, to add a Related Posts section at the bottom on every post to On the Web with Kim Vallee. For my design blog, At Home, my programmer modified that same plugin to show thumbnails arranged in a row instead of a bullet list. I did not use the image option for my social media blog since not every post has a picture.
You simply search for Related Posts on Plugin Browser/Installer of your WordPress interface. Selected the one developed by Denis. Pay attention to the developer name since there are more than one plugin called WordPress Related Posts. Like you do for any plugin, install it and activate it. Then, configure the preferences (available via the Settings menu once the plugin is installed).
Related posts is one of many methods that you can use to create serendipity in your blog and increase the page views.