On the Web with Kim Vallee

Archive | July, 2009

HOW to use, SOCIAL MEDIA | July 29, 2009

Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap [...]

Blog PROMOTION, BLOGGING | July 24, 2009

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The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog

I see my two fan pages (one per blog) as an extension of my brand. But it is not purely my property as my blog is. I wish to reinforce the difference between your fan page and your blog. They complement each other but they are 2 different things. Your readers must get something by [...]

SOCIAL MEDIA | July 24, 2009

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Properly Setting the Fan Permissions on Facebook Pages

A reader asked me to tell him how he can post text on a fan page. The same way that you can decide if your Facebook friends are allowed to post comments on your wall, the owner of a fan page can define their wall settings. In short, a fan can post text, photos, videos [...]

BLOGGING, Blogging TIPS | July 13, 2009

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Matt Mullenweg Talked about His Open Source Story to Christian Aubry

This is the follow-up interview realized by my friend Christian Aubry with WordPress founder Matt Mullenweg. In this second segment – a third is coming – Matt Mullenweg talked about how he started WordPress and how the open source community swelled the popularity of WordPress. It is a case where the whole is bigger than [...]

BLOGGING, Blogging TIPS

July 12, 2009

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A Quick Recap of My Experience at WordCamp Montreal 2009

I had a great time this weekend at WordCamp Montreal. The conversation with the founder of WordPress Matt Mullenweg was inspiring and calming. Matt was really zen while he answered questions from the crowd. In the after-talk, many people pointed out to me his soothing voice. Amongst other things, Matt shares the core value of [...]

BLOGGING, Blogging TIPS

July 6, 2009

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Quick Tips to Find Story Ideas for Your Blog

I put that story on hold after the long weekend. Plus, the summer vacations are at our door. I am writing this now because it is always after a vacation or a break that it is the hardest to get back to our blogging schedule. People often ask me if I get the writer’s block. [...]