Blog PROMOTION, BLOGGING | July 24, 2009

The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog

I see my two fan pages (one per blog) as an extension of my brand. But it is not purely my property as my blog is. I wish to reinforce the difference between your fan page and your blog. They complement each other but they are 2 different things. Your readers must get something by become a fan. Therefore, your fan page should provide additional content that is not on your blog.

Look at your fan page as a destination for your fans to connect with your brand and amongst themselves. If you accept the fact that the content of your fan page does not have to be just about your brand, it reduces the amount of original content you will need to produce. Here are two ways to make it easy:

  1. allow your fans to post their content
  2. put content produced by others that is relevant to your readers.

By letting your fans posting their content, you will learn more about them. It gives you a chance to discover:

  • what they care about,
  • what they do,
  • what they like about your blog or your products/services,
  • what they want to know.

Their content can inspire new blog stories. If you are a business, letting your fans speak freely enables you to discover how people really use your products in their daily life and what are their expectations. It is also a good tool to discover influencers.

Fans are not necessary Your Blog Readers

One thing I noticed as a blogger active in my local community is that not all my fans read my blog. My case may be special. While these non reader fans are a minority, I welcome them.

I noticed that the gender split of At Home with Kim Vallee‘s fans is different from my readership. The reason is that many business bloggers that I am friend with and often met at conferences decided to show their support by becoming fans of At Home with Kim Vallee.

These social media and tech bloggers do not read At Home with Kim Vallee. Reading my tweets, seeing my post links on Facebook and knowing me personally enabled them to determine that my blog was worthy of their support. Although they are a minority, having their support gives my blog (and my brand) exposure outside my targeted circle. Having their trust adds to my credibility. This is one thing a fan page can do to support the growth of your blog.

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5 Responses to “The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog”

  1. Kim, I have noticed that fans tend to find it very difficult posting on a fan page. They consider it the property of the brand. They might do thumbs up “like” and comment on the content the admins are posting, but rarely would they actually post something themselves. Any ideas on why?

  2. Line: People have to be passionate about a brand to post content. This is why celebrities, like bands and singers, have no problems having fans posting photos they took at shows. It is also easier for organizations like a festival or a sporting event than say, a local store. Some products or services are better suited than others.

    Having said that, there are brands who have succeed by gathering people around a common social goal. It is a challenge. It is often finding out how to get the ball rolling. You may have to create events where people would be inclined to put pictures or videos on the Web.People have to see value (for them) to put user generated content.

    Honestly, it is a hard job. You need to put a lot of effort into developing a relationship; find the right leader to create the energy. I am reading Tribes by Seth Godin, right now. That book can give you some insight.

  3. Tribes is a great book. I read it, and learnt a lot from it. As a matter of fact, Seth Godin is my favorite marketing writer. And even though sometimes his ideas are repetitive, he always engages me in the way he writes, speaks and presents his ideas. I am a big fan of his.

    Events are a great way. I’ve tried that once, and the outcome was great. Living a memorable offline “experience” is a very exciting thing to share.

    As you say it is a hard job that requires many skills. Brands shouldn’t think that if they create a fan page, boom, the buzz with roll on its own.

    It takes time, effort and intelligence.

  4. Pingback from a Web site

    […] + How I Use the Facebook Fan Page of My Blog + Properly Setting the Fan Permissions on Facebook Pages + The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog […]

  5. I don’t really know how many of my facebook fans read my blog, but my guess is, probably around 35-40% They join mainly because of the name of my brand, which has been becoming quite a cultural phenomenon lately 🙂

    I’ve found that by posting content (mainly links to our articles) and asking questions on the page, the proportion of new readers from facebook is increasing, which is awesome 🙂