Comments on: The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog

By: Geeks are Sexy

Geeks are Sexy — Mon, 27 Jul 2009 14:15:36 +0000

I don’t really know how many of my facebook fans read my blog, but my guess is, probably around 35-40% They join mainly because of the name of my brand, which has been becoming quite a cultural phenomenon lately

I’ve found that by posting content (mainly links to our articles) and asking questions on the page, the proportion of new readers from facebook is increasing, which is awesome

By: Social Media Tools for Business | Paradivision Inc.

Social Media Tools for Business | Paradivision Inc. — Fri, 24 Jul 2009 18:25:03 +0000

[...] + How I Use the Facebook Fan Page of My Blog + Properly Setting the Fan Permissions on Facebook Pages + The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog [...]

By: Line Atallah

Line Atallah — Fri, 24 Jul 2009 16:43:34 +0000

Tribes is a great book. I read it, and learnt a lot from it. As a matter of fact, Seth Godin is my favorite marketing writer. And even though sometimes his ideas are repetitive, he always engages me in the way he writes, speaks and presents his ideas. I am a big fan of his.

Events are a great way. I’ve tried that once, and the outcome was great. Living a memorable offline “experience” is a very exciting thing to share.

As you say it is a hard job that requires many skills. Brands shouldn’t think that if they create a fan page, boom, the buzz with roll on its own.

It takes time, effort and intelligence.

By: Kim Vallee

Kim Vallee — Fri, 24 Jul 2009 16:19:27 +0000

Line: People have to be passionate about a brand to post content. This is why celebrities, like bands and singers, have no problems having fans posting photos they took at shows. It is also easier for organizations like a festival or a sporting event than say, a local store. Some products or services are better suited than others.

Having said that, there are brands who have succeed by gathering people around a common social goal. It is a challenge. It is often finding out how to get the ball rolling. You may have to create events where people would be inclined to put pictures or videos on the Web.People have to see value (for them) to put user generated content.

Honestly, it is a hard job. You need to put a lot of effort into developing a relationship; find the right leader to create the energy. I am reading Tribes by Seth Godin, right now. That book can give you some insight.

By: Line Atallah

Line Atallah — Fri, 24 Jul 2009 13:39:14 +0000

Kim, I have noticed that fans tend to find it very difficult posting on a fan page. They consider it the property of the brand. They might do thumbs up “like” and comment on the content the admins are posting, but rarely would they actually post something themselves. Any ideas on why?