BLOGGING, Blogging TIPS | October 3, 2009

Food for Thought on Blog Content

seth godin's presentation at O'Reilly Tools of Change for Publishing Conference 2008

It is the time of the year where I re-evaluate what I am doing on my At Home with Kim Vallee blog. Remember that I told you that you should review what you are doing 3 to 4 times a year. I am thinking about what I will do next to improve the content. Like I said at PodCamp 2009, having a great looking blog is important but what will really insure that readers will come back is superior content that served the needs of your readers.

I go back to the basics and review everything with the current state of the blogosphere. I look at:

  • How I can stand out from the crowd in my niche?
  • What the competition is doing?
  • What is missing in my niche, what angle is not covered by others?
  • How I can make my content better and more useful for my readers?
  • What else can I do to grow my traffic?

Books as a Souvenir

This morning, Mitch Joel tweeted about a talk that Seth Godin gave last year about how he used New Media, New Marketing, and New Thinking to Create 10 Bestselling Books. Seth Godin is in the idea business, not the book business. Seth gave away partial content before he published his books. He made the point that his books are, for many readers, a souvenir of their experience surrounding the book. It is more powerful to spread ideas first and encourage people to talk about them. Then, the books become a by-product that fans want to own.

Watching this Seth Godin’s presentation triggered new ways I could do things to further develop my brand. I invite you to watch him since you could probably transpose many concepts into your own industry.

+ Seth Godin
+ Seth Godin’s presentation
+ via Mitch Joel on Twitter

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