HOW to use, SOCIAL MEDIA | October 23, 2009

What to Consider Before Creating a Facebook Business Page

how to create a facebook page :: page vs profile

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page.

First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go against the terms of use of Facebook and many people, including me, will refuse your friend invitations. Think about it. Someone does not want to become friend with a brand, but they might be a fan.

How to Proceed?

You first need to sign in with the profile you want to use as the creator/owner of the page and then, create the Facebook page of the business. One fact that you need to know is that, contrary to group, people do not see who is the creator of a business page.

This is where it may be confusing to beginners. A Facebook page must be created by a person with a Facebook profile. The creator cannot be changed. If you are the sole owner of a small business, it is simple. The owner of the business creates his/her profile and then, the page for the business. What happens if you are a corporation or have multiple owners?

Choose wisely who creates the page

I repeat, the creator of a page have administrative power over the page forever. Therefore, if you ask a consultant or an employee to create a page your business make sure they do it right. Otherwise, they will always have access and control your page forever. It is easy to forget that important detail in the middle of the action.

I got the last piece of the puzzle (the ownership of the page) after a discussion with Jerome Paradis of Paradivision over dinner earlier this week. And we both discussed it with other social media experts. One may be inclined to create a profile that the business will control. One idea is a profile for a top position at the corporation, like the president or even the communications director where it is seen as the position, not the person who holds the title. Notice that it is against the terms of use of Facebook to create a profile for a person who does not exist and that a person cannot have 2 profiles. Facebook may imagine a better way to deal with the business page ownership in the future. Until then, you do not really have a feasible option.

Before you create your page, I invite you to read those texts written by Facebook about their Business Fan pages:

+ Who Owns Your Facebook Business Fan Page? – Talked more about the problematic than the solution
+ Facebook Pages: What are Facebook Pages? Should I create one?

Disclaimer:  Jerome Paradis is my husband and I own shares of Paradivision.

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