On the Web with Kim Vallee

Archive | November, 2009

SOCIAL MEDIA, STATISTICS | November 29, 2009

Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

If you follow social media, you probably read the headlines about the numbers of Facebook fans. (November 30th, 2009 Update: On average, Facebook pages have 4, 596 fans). The highlight of the latest survey by Sysomos is that 77 percent of Facebook fan pages have less than 1,000 fans. I read different theories about why [...]

BLOGGING, MONETIZING | November 27, 2009

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Blog Advertising 101

With the time it takes to run a blog, it is normal than more and more bloggers are looking at ways to make a living with their blog. I often meet people who asked me for advices on blog advertising at parties and conferences. To keep things simple, I will just review the basics of ad [...]

MARKETING, SOCIAL MEDIA | November 25, 2009

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IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can [...]

SOCIAL MEDIA, TOOLS | November 25, 2009

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Need for Standards for Web Badges

Many events and causes produce web badges so that bloggers and sites can show their support. It is a wonderful marketing tool. If I attend a conference, I usually will put a badge on my site. But generally, I need to ask the event to produce a badge for me or make my own from [...]

BLOGGING, ORGANIZE your work

November 17, 2009

9 Comments

When Blogging Becomes a Job

I was proud to read what Genevieve wrote on O.xide Design’s blog about my coverage of working with them for my husband’s birthday party. Gen wrote: “Bloggers like Kim are more like editors of magazines”. Even if Genevieve only met me once, she understood what I do for living. Her comment brings the question of defining [...]

SOCIAL MEDIA, STATISTICS

November 11, 2009

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Twitter is Most Popular with the 18-44

Over the last 9 months in the United States, the percentage of Twitter users doubled in every age group except the 25-34 group. Therefore, the media age of a Twitter user remains stable at 31 years old. The Pew Internet Project’s September 2009 survey data shows that internet users who use social network sites are [...]