Archive | November, 2009

SOCIAL MEDIA, STATISTICS | November 29, 2009

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Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

If you follow social media, you probably read the headlines about the numbers of Facebook fans. (November 30th, 2009 Update: On average, Facebook pages have 4, 596 fans). The highlight of the latest survey by Sysomos is that 77 percent of Facebook fan pages have less than 1,000 fans.  I read different theories about why […]

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BLOGGING, MONETIZING | November 27, 2009

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Blog Advertising 101

Blog Advertising 101

With the time it takes to run a blog, it is normal than more and more bloggers are looking at ways to make a living with their blog. I often meet people who asked me for advices on blog advertising at parties and conferences. To keep things simple, I will just review the basics of ad […]

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MARKETING, SOCIAL MEDIA | November 25, 2009

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IKEA Showroom Facebook Campaign

IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can […]

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SOCIAL MEDIA, TOOLS | November 25, 2009

Comments Off on Need for Standards for Web Badges

Need for Standards for Web Badges

Need for Standards for Web Badges

Many events and causes produce web badges so that bloggers and sites can show their support. It is a wonderful marketing tool. If I attend a conference, I usually will put a badge on my site. But generally, I need to ask the event to produce a badge for me or make my own from […]

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BUSINESS, ORGANIZE your work

November 17, 2009

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When Blogging Becomes a Job

When Blogging Becomes a Job

I was proud to read what Genevieve wrote on O.xide Design’s blog about my coverage of working with them for my husband’s birthday party. Gen wrote: “Bloggers like Kim are more like editors of magazines”. Even if Genevieve only met me once, she understood what I do for living. Her comment brings the question of defining […]

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SOCIAL MEDIA, STATISTICS

November 11, 2009

Comments Off on Twitter is Most Popular with the 18-44

Twitter is Most Popular with the 18-44

Twitter is Most Popular with the 18-44

Over the last 9 months in the United States, the percentage of Twitter users doubled in every age group except the 25-34 group. Therefore, the media age of a Twitter user remains stable at 31 years old. The Pew Internet Project’s September 2009 survey data shows that internet users who use social network sites are […]

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