I thought about writing a recap of my session but after reading the coverage on the blog of NVI, I will simply invite you to go read theirs. Thanks Wes Walls, you captured the main message and highlighted the key points I made during my presentation.
I worked hard over the last months at exploring how I could expand my brand. I decided to add a community site to my At Home in order to grow my traffic. I see the limitations of the blog and wish to provide more useful tools for my readers. Every blogger faces a more vivid competition not only from other bloggers but mostly from social media sites like Facebook and Twitter. For all of us, it is getting harder to grow our traffic.
I showed best practices and must-have features from a series of niche community sites. I think that you should look at the heart of what you do, your strength, and the culture of your brand to determine what features and tools to implement.
If this interested you can download the slides.