More and more brands ask you every day to become a fan of their Facebook page. As a blogger, we often get requests from brands that we never heard of. In light of this fact, I share here how I decide to become a fan or not of a brand on Facebook. I feel my social netetiquette guide could be useful to marketers who wish to pitch bloggers.
The first thing I suggest to any marketer is to know the blogger first. Chances are that if we never connected on social media and that I never talked about your brand on my blog, I do not know you. Second, know what are the values and the scope of interests of the bloggers you targeted. Third, read my editorial policy as it applies to all the content I produce. [Update: If after that it still seems like a good fit, maybe you can inquire if I know your brand or if I tried your products/services before?] Four, do not insist.
My brand At Home with Kim Vallee is based on providing a curated experience for my readers. My profile on Facebook is an extension of my brand. Using kimvallee.com as the domain name excludes the idea of separating the two identities.
On Facebook each brand is subject to the same principles I apply when I write a post, that is I feature only things and stores that I like. For me, being a fan symbolizes that you like a lot. Therefore, I may even go a step further with fan pages. Plus, if I become a fan of everything it will lose its purpose. But more importantly, if I become a fan of everything that is pitched to me I would betray the trust that my fans, my readers, my Facebook friends and my Twitter followers put on me as a curator.