HOW to use, SOCIAL MEDIA | February 1, 2010

Social Netiquette: I won’t become a fan of every Facebook page

curating experience is about making your own selection

More and more brands ask you every day to become a fan of their Facebook page. As a blogger, we often get requests from brands that we never heard of. In light of this fact, I share here how I decide to become a fan or not of a brand on Facebook. I feel my social netetiquette guide could be useful to marketers who wish to pitch bloggers.

The first thing I suggest to any marketer is to know the blogger first. Chances are that if we never connected on social media and that I never talked about your brand on my blog, I do not know you. Second, know what are the values and the scope of interests of the bloggers you targeted. Third, read my editorial policy as it applies to all the content I produce.  [Update: If after that it still seems like a good fit, maybe you can inquire if I know your brand or if I tried your products/services before?] Four, do not insist.

My brand At Home with Kim Vallee is based on providing a curated experience for my readers. My profile on Facebook is an extension of my brand. Using kimvallee.com as the domain name excludes the idea of separating the two identities.

On Facebook each brand is subject to the same principles I apply when I write a post, that is I feature only things and stores that I like. For me, being a fan symbolizes that you like a lot. Therefore, I may even go a step further with fan pages. Plus, if I become a fan of everything it will lose its purpose. But more importantly, if I become a fan of everything that is pitched to me I would betray the trust that my fans, my readers, my Facebook friends and my Twitter followers put on me as a curator.

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6 Responses to “Social Netiquette: I won’t become a fan of every Facebook page”

  1. Kim, you wrote a very interesting post and I totally agree.
    As you, I receive each day many request. During my answer workflow 😉 two times per day, I click ignore ignore …
    Just to remind you that Jérôme and Tara send a request for their future company but products don’t exist yet. Very strange to built a brand without something, only a buzz. Just my point of view 😉 Perphaps it was just to keep the fan page name, isn`t it ?
    Every company, guys haven`t understand that the brand is only in one place : on your blog. All social web site, micro-blogging platform are only some places for some conversations, some outposts to our “home-brand“ : our blog 😉

  2. Hello Kim.

    Very interesting article. Although I agree that you can’t become a fan of every Facebook page, or else it looses any meaning, I think that the most important thing is: do you like the proposed page, do you feel it will bring you something.

    I don’t personnaly think it is necessary to actually know the person to become a fan.

    I’m sure the hundreds of fans of the On the Web with Kim Vallee page don’t actually know you.

    But they became fans.

    It’s true that you are talking about active sollicitations. I think many (most) people just push these invitations to every one of their friends. I also agree you can’t just click o.k. to any invitation from one of your friends just to please everybody.

    Oh. And by the way: I’m a fan.

  3. Louis: It is not necessarily about knowing the person but about showing appreciation for the products or services produced by the brand (fan page). I received requests from business owners or marketers from which I never tried the products or services, I do not know anyone who tried their products or services, and I have no idea of their reputation. They wish to connect with me because, say we live in the same town or I cover their industry. I think some people associate become a fan to connecting. I don’t. It is simply two ways to look at it. The purpose of this post was to explain how being selective is aligned with the culture of my brand.

    And let me thank you, Louis, for being a fan.

  4. @Hicham,

    you are right that building buzz without an actual product shipping might seem weird. You might even not agree or appreciate for Tara and I to ask you to become a fan of something you know not much about. I respect and understand that. In these cases, I’m a bit uneasy too.

    And yes, the invites where partly to secure the page. Did you know that not even an hour or two after our teaser page, some people registered some variants of our domain name?

    In any case, Kim has her methodology based on her brand. For me, I sometime become fan of some pages because people I know and I trust are behind the company. In my view, it’s kind of a personal endorsement through a gesture they might appreciate. It’s about giving some Whuffie. But I must confess, I do it less and less because of the clutter and the eventual meaninglessness of endorsing too many things you don’t really know.

    In the same fashion that some people friend everyone on Facebook and others, like me, only want to friend people they know, it becomes hard to find the right balance. Then, some influencers I don’t know want to become my friend. Will I refuse them? Of course not! So, I’m bending my unwritten rules and still wondering how they will evolve…

    I commend Kim to having set guidelines that are clear for her and her brand. I’m not there yet! I still have to fine-tune the guidelines I would like to follow for my own personal brand in social media.

    All in all, the subject is good food for thought!

  5. 5 Daniel said:

    Join this group if you’re annoyed with people becoming fans of everything!!!!!!!

    http://www.facebook.com/#!/pages/Getting-Annoyed-With-Friends-Becoming-Fans-Of-50-Things-a-Day/373371364436?ref=ts

  6. Daniel: My friends are free to do what they like. I wrote the post simply to explain my position to the world. So people will understand why I may ignore their request to “become a fan”.