Over the last year, a switch happened in the blogosphere. People with influence have stopped working for nothing. I think this is only fair.
Looking at the signs, I initially thought this was a trend occurring within the design and women blogosphere. This way until I read two posts written by social media consultants that were saying that if you want their time you will have to pay what it is worth. Chris Brogan wrote a post about his Price points. Then, Taylor Ellwood explained Why I no longer do Free in my business.
How it Applies to the Design and Women Blogosphere?
I think that bloggers who write about products, stores and restaurants should take notes. With all the brands pitching us stuff that suit their agenda, it comes a time when we have to say “this is enough”. Otherwise, how we can expect to make a living from blogging. I think beyond the banner ads as a monetizing technique.
Take for example, the sales alerts and store events. I receive many emails every week from retailers about these topic alone. But announcing a sale or another promotional event is a form of advertisement that the retailer should pay for. Why not have a classified section or published a (clearly marked) sponsored post once a week announcing the sales?
I suggest you reexamine what you are willing to do for free and think about how much you could charge for certain services. I am talking about services like giveaways, contests, sale alerts, and announcements. These are straight-forward marketing tactics that I feel brands should pay a fee to bloggers if they want some type of coverage.
So, what do you think? Do you charge for these services?