Archive | 2011

PR and Blogger Outreach | September 7, 2011

Comments Off on How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

The latest PR crisis regarding a blogger media event that turned bad made me think that it is about time that I write a Blogger Media Event 101 guide. I already published about the art of pitching to bloggers at Media Sidekick. I will not go into the details of the event hosted by ConAgra […]

Continue reading...

PR and Blogger Outreach | July 26, 2011

Comments Off on Rethinking the “New Collection” Media Events for Bloggers

Rethinking the “New Collection” Media Events for Bloggers

Rethinking the “New Collection” Media Events for Bloggers

Last week, I received three media event invites to see Christmas collections. I am sorry but it is way too early for my need as a blogger. My editorial mind is on “Back to school”, fall collections and then, Halloween. Really, it is a question of industry. In the fashion industry, bloggers are pleased to […]

Continue reading...

HOW to use, SOCIAL MEDIA | June 3, 2011

Comments Off on How Software Can Enhance Storytelling

How Software Can Enhance Storytelling

How Software Can Enhance Storytelling

I just watched Iain Tait, global interactive creative director at Wieden Kennedy discussed the role of software and storytelling at the modern ad agency. He gave this talk at CAT London in 2010. Iain shared the challenges of advertising due to the advent of social media and technology. After watching his presentation, I concluded that: […]

Continue reading...

Facebook as an Efficient Support Group

Facebook as an Efficient Support Group

Even though my husband and I are very active on social media, we always take steps to preserve our private life. Having said that, they are some happy moments that we wish to share online. One was my pregnancy. I made no secret that I was pregnant on my blog, Facebook or Twitter. We discovered […]

Continue reading...