Archive | 2012
Case Studies: Four Great Ways to Do Sponsored Posts
Sponsored posts are gaining in popularity. In my book, product reviews and advertorials are different than sponsored posts. Instead of explaining the theoretical differences between them, let’s examine different types of sponsored posts that reflect my philosophy. As I will show you how three lifestyle blogs — that I respect and follow — handle sponsored posts for their respective blogs, […]
Continue reading...PR and Blogger Outreach | August 6, 2012
Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?
Use real parties as inspirations for your props – Photo by Lyndsey Fagerlund for Kara’s Party Ideas The hardest thing to imagine for most people is what constitues a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness. For the first of […]
Continue reading...PR and Blogger Outreach | August 4, 2012
Hosting a Blogger Event? What You Need to Do Before, During and After the Event
Flux chairs that I photographed at IDS 2012 I read earlier this week a strong post by Dee Brun of Cocktail Deeva where she told bloggers that they should try to get off guest lists because Dee felt that brands are only using us and that they do not deliver their end of the bargain. I […]
Continue reading...PR and Blogger Outreach | July 31, 2012
11 Tips to Pitch Bloggers The Right Way
Since 2007, I received my share of press releases. At meetups and blogging events, I often voiced my lack of satisfaction for the materials that I received. I hoped that things will get better with time. Sadly, I still wait for that to happen. I decided to help PR professionals by sharing here what bloggers […]
Continue reading...July 30, 2012
What You Should Remember from Social Mix 2012
photos by Alexa Clark on Flickr – and read her take on the conference at Unsweetened.ca I was last Thursday in Toronto to attend Social Mix, a social media conference. The two keynotes presenters, Amber Mac and Gary Vaynerchuk, were a treat. I expect that level of performance from these established speakers. Someone else impressed me a […]
Continue reading...July 12, 2012
Comments Off on Check Who is Behind an Infographics Before You Share
Check Who is Behind an Infographics Before You Share
photo: Cool Infographics Gallery on Pinterest We all love to look and are happy to share cute infographics. But before you write a blog post based on an infographics, make sure to check the hyperlink that it points to and that you can find the data source. Best practices suggest that you include in your […]
Continue reading...July 2, 2012
Comments Off on It’s OK to Take a Break from Social Media and Blogging
It’s OK to Take a Break from Social Media and Blogging
With summer vacation being in full bloom for most, it seems natural to talk about work life balance. My advice is as appropriate whether you are a blogger or an entrepreneur. Schedule your time off. This way you could plan ahead of time what will happen in your absence. I recall when I started blogging […]
Continue reading...June 29, 2012
Comments Off on Social Media Touches All Aspects of Our Life
Social Media Touches All Aspects of Our Life
From sharing what we do, want or like to finding a job or changing the world Tomorrow will be Mashable’s third annual Social Media Day! In 2010, Mashable proclaimed June 30th to be Social Media Day as a way to recognize the digital revolution happening right before our eyes. The reason I am telling you this […]
Continue reading...June 22, 2012
Comments Off on I’m a Social Media Troubleshooter!
I’m a Social Media Troubleshooter!
Over the course of the last five years, I have received plenty of PR pitches. I saw and I participated in many social media campaigns as a lifestyle blogger. I learned from the good and the bad. I started On the Web with Kim Vallee to educate bloggers and brands about the best practices and […]
Continue reading...June 1, 2012
Monetizing a Blog in Canada: It is Not Like in the USA!
I will start with a little background about why I decided to talk about this. Last week , I went to Toronto to attend BlogPodium where the topic was “The Business of Blogging”. We heard the keynote speaker Nicole Balch of Making It Lovely talking about how she makes money from her blog. Nicole is an established design blogger […]
Continue reading...- Rachelle @ WWST: Excellent points. I'm also a subscriber and Gap bu...
- jennifer@nicolejanehome: I'm going to pass along your link to my marketing ...
- jennifer@nicolejanehome: Hi Kim, Another awesome post. I'm going to pass...
- Michelle: I would also say to introduce yourself. I hate it...
- Custom Built Surrey: In the short time I have been on Twitter, that is ...
- Hairsalontrainingpros: Personally I have never heard of a Social Mix, but...
- Clemens Rettich: Hi Kim, Great article. You covered a lot of gro...
- Why Feedly Is the Best Alternative to Google Reader
- A look at Gap’s Emails is Typical of What is Broken with Email Marketing
- 3 Simple Tips to Make Your Products More Desirable on the Web
- Facebook Functions: Hiding Spam Comments and the Edit History on Comments
- Case Studies: Four Great Ways to Do Sponsored Posts
- Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?
- Hosting a Blogger Event? What You Need to Do Before, During and After the Event
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BLOGGING, MONETIZING | August 14, 2012
Comments Off on Case Studies: Four Great Ways to Do Sponsored Posts