Archive | 2012

BLOGGING, MONETIZING | August 14, 2012

Comments Off on Case Studies: Four Great Ways to Do Sponsored Posts

Case Studies: Four Great Ways to Do Sponsored Posts

Case Studies: Four Great Ways to Do Sponsored Posts

Sponsored posts are gaining in popularity. In my book, product reviews and advertorials are different than sponsored posts. Instead of explaining the theoretical differences between them, let’s examine different types of sponsored posts that reflect my philosophy. As I will show you how three lifestyle blogs — that I respect and follow — handle sponsored posts for their respective blogs, […]

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Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Use real parties as inspirations for your props – Photo by Lyndsey Fagerlund for  Kara’s Party Ideas The hardest thing to imagine for most people is what constitues a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness. For the first of […]

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Hosting a Blogger Event? What You Need to Do Before, During and After the Event

Hosting a Blogger Event? What You Need to Do Before, During and After the Event

Flux chairs that I photographed at IDS 2012  I read earlier this week a strong post by Dee Brun of Cocktail Deeva where she told bloggers that they should try to get off guest lists because Dee felt that brands are only using us and that they do not deliver their end of the bargain. I […]

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11 Tips to Pitch Bloggers The Right Way

11 Tips to Pitch Bloggers The Right Way

Since 2007, I received my share of press releases. At meetups and blogging events, I often voiced my lack of satisfaction for the materials that I received. I hoped that things will get better with time. Sadly, I still wait for that to happen. I decided to help PR professionals by sharing here what bloggers […]

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HOW to use, SOCIAL MEDIA

July 30, 2012

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What You Should Remember from Social Mix 2012

What You Should Remember from Social Mix 2012

photos by Alexa Clark on Flickr – and read her take on the conference at Unsweetened.ca I was last Thursday in Toronto to attend Social Mix, a social media conference. The two keynotes presenters, Amber Mac and Gary Vaynerchuk, were a treat. I expect that  level of performance from these established speakers. Someone else impressed me a […]

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HOW to use, SOCIAL MEDIA

July 12, 2012

Comments Off on Check Who is Behind an Infographics Before You Share

Check Who is Behind an Infographics Before You Share

Check Who is Behind an Infographics Before You Share

photo: Cool Infographics Gallery on Pinterest We all love to look and are happy to share cute infographics. But before you write a blog post based on an infographics, make sure to check the hyperlink that it points to and that you can find the data source. Best practices suggest that you include in your […]

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Blogging TIPS

July 2, 2012

Comments Off on It’s OK to Take a Break from Social Media and Blogging

It’s OK to Take a Break from Social Media and Blogging

It’s OK to Take a Break from Social Media and Blogging

With summer vacation being in full bloom for most, it seems natural to talk about work life balance. My advice is as appropriate whether you are a blogger or an entrepreneur. Schedule your time off. This way you could plan ahead of time what will happen in your absence. I recall when I started blogging […]

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HOW to use, SOCIAL MEDIA

June 29, 2012

Comments Off on Social Media Touches All Aspects of Our Life

Social Media Touches All Aspects of Our Life

Social Media Touches All Aspects of Our Life

From sharing what we do, want or like to finding a job or changing the world Tomorrow will be Mashable’s third annual Social Media Day! In 2010, Mashable proclaimed June 30th to be Social Media Day as a way to recognize the digital revolution happening right before our eyes. The reason I am telling you this […]

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PR and Blogger Outreach

June 22, 2012

Comments Off on I’m a Social Media Troubleshooter!

I’m a Social Media Troubleshooter!

I’m a Social Media Troubleshooter!

Over the course of the last five years, I have received plenty of PR pitches. I saw and I participated in many social media campaigns as a lifestyle blogger. I learned from the good and the bad. I started On the Web with Kim Vallee to educate bloggers and brands about the best practices and […]

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BLOGGING, MONETIZING

June 1, 2012

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Monetizing a Blog in Canada: It is Not Like in the USA!

Monetizing a Blog in Canada: It is Not Like in the USA!

I will start with a little background about why I decided to talk about this. Last week , I went to Toronto to attend BlogPodium where the topic was “The Business of Blogging”. We heard the keynote speaker Nicole Balch of Making It Lovely talking about how she makes money from her blog. Nicole is an established design blogger […]

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