HOW to use, SOCIAL MEDIA | June 29, 2012

Social Media Touches All Aspects of Our Life

From sharing what we do, want or like to finding a job or changing the world

social media day 2012

Tomorrow will be Mashable’s third annual Social Media Day! In 2010, Mashable proclaimed June 30th to be Social Media Day as a way to recognize the digital revolution happening right before our eyes.

The reason I am telling you this is that it fits with this week topic. A neighbourhood, who arrived from France earlier this year, currently seeks a job in retail. She is not always familiar with the store chains that are in town. As I helped her to compile a list of potential employers, I mentioned that job seekers should follow on Twitter and on Facebook the brands before sending their curriculum vitae.

The same way as employers can learn about applicants, job seekers can learn about the brand culture, what customers say about the brand, how the brand respond what products people likes and what is going on in general. I think that you could learn more by following brands online than from visiting their Web site.

My advice to job seekers is to have an account on Twitter and Facebook. Do not stop at Twitter, Facebook or LinkedIn. Read the blog of the brands before you apply. Take the time to connect with their bloggers. If it is open to the public, attend their events. It is also a good idea to subscribe to their newsletters. Knowing this information will help you to be better prepared for your interviews.

And this is without mentioning the people who found out about a job opening or that received job offers because they are active participants in social media. Job hunting is another way that we experience the digital revolution.

+ To follow Social Media Day on Twitter – use the hastag #smday for your tweets.

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