PR and Blogger Outreach

June 22, 2012

Comments Off on I’m a Social Media Troubleshooter!

I’m a Social Media Troubleshooter!

I’m a Social Media Troubleshooter!

Over the course of the last five years, I have received plenty of PR pitches. I saw and I participated in many social media campaigns as a lifestyle blogger. I learned from the good and the bad. I started On the Web with Kim Vallee to educate bloggers and brands about the best practices and […]

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BLOGGING, MONETIZING

June 1, 2012

3 Comments

Monetizing a Blog in Canada: It is Not Like in the USA!

Monetizing a Blog in Canada: It is Not Like in the USA!

I will start with a little background about why I decided to talk about this. Last week , I went to Toronto to attend BlogPodium where the topic was “The Business of Blogging”. We heard the keynote speaker Nicole Balch of Making It Lovely talking about how she makes money from her blog. Nicole is an established design blogger […]

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PR and Blogger Outreach

September 7, 2011

Comments Off on How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

The latest PR crisis regarding a blogger media event that turned bad made me think that it is about time that I write a Blogger Media Event 101 guide. I already published about the art of pitching to bloggers at Media Sidekick. I will not go into the details of the event hosted by ConAgra […]

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PR and Blogger Outreach

July 26, 2011

Comments Off on Rethinking the “New Collection” Media Events for Bloggers

Rethinking the “New Collection” Media Events for Bloggers

Rethinking the “New Collection” Media Events for Bloggers

Last week, I received three media event invites to see Christmas collections. I am sorry but it is way too early for my need as a blogger. My editorial mind is on “Back to school”, fall collections and then, Halloween. Really, it is a question of industry. In the fashion industry, bloggers are pleased to […]

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HOW to use, SOCIAL MEDIA

June 3, 2011

Comments Off on How Software Can Enhance Storytelling

How Software Can Enhance Storytelling

How Software Can Enhance Storytelling

I just watched Iain Tait, global interactive creative director at Wieden Kennedy discussed the role of software and storytelling at the modern ad agency. He gave this talk at CAT London in 2010. Iain shared the challenges of advertising due to the advent of social media and technology. After watching his presentation, I concluded that: […]

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HOW to use, SOCIAL MEDIA

May 7, 2011

1 Comment

Facebook as an Efficient Support Group

Facebook as an Efficient Support Group

Even though my husband and I are very active on social media, we always take steps to preserve our private life. Having said that, they are some happy moments that we wish to share online. One was my pregnancy. I made no secret that I was pregnant on my blog, Facebook or Twitter. We discovered […]

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PR and Blogger Outreach

October 5, 2010

Comments Off on Make It Easier for Bloggers to Attend Your Media Events

Make It Easier for Bloggers to Attend Your Media Events

Make It Easier for Bloggers to Attend Your Media Events

I received many event invitations each week and I am amazed by how the PR professionals fail to use new technology. I will review what are the most common mistakes and how to easily solve them. The typical media event invitation is received by email. The event details, including the RSVP email, is nicely published […]

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MARKETING, SOCIAL MEDIA

June 19, 2010

1 Comment

I Blog at Media Sidekick

I Blog at Media Sidekick

I want to inform you that the blog of my new business, Media Sidekick, is up and running. I invite you to join me in the conversations. The Media Sidekick blog will concentrate on social media marketing and what it means for lifestyle bloggers (design, living, food, hobbies, women and moms) and influencers. You will find […]

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MARKETING, SOCIAL MEDIA

May 25, 2010

2 Comments

Consumer Brands Need to Be on Twitter

Consumer Brands Need to Be on Twitter

Twitter is designed for connecting with people and sharing information. While most companies are still debating if they should do it or what they should be saying on Twitter; others are actively involved with the Twitter’s community. Being on Twitter enables the brand who listens and acts quickly to benefit from opportunities, to test on […]

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HOW to use, SOCIAL MEDIA

May 24, 2010

1 Comment

The Women Side of Twitter at webTweet / WebCom Montreal

The Women Side of Twitter at webTweet / WebCom Montreal

WebTweet is a parallel conference to the 8th edition of WebCom Montreal. Both events will be held on Wednesday, May 26th, 2010 at the ICAO head office in Montreal. Last year, I was an official blogger for WebCom. This time, I am glad to participate as a panelist on a subject that is dear to my […]

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BLOGGING, Blogging TIPS

May 19, 2010

9 Comments

What an Editorial Calendar Can Do for Bloggers

What an Editorial Calendar Can Do for Bloggers

The way that lifestyle blogs, magazines and the style section of newspapers manage their editorial calendar is not that different after all. It’s true that blogs tend to view their editorial calendar on a short time basis versus the yearly scope of traditional media. It is probably due to the fact that bloggers talks about what […]

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BLOGGING, Blogging TIPS

April 6, 2010

2 Comments

Why I am going back to reading RSS

Why I am going back to reading RSS

It used to be that the first thing I did every morning was to visit Google Reader. It has not been the case for a long time. With Twitter and Facebook, it seems that I, as many people, relied less and less on my RSS subscriptions. I think it is a mistake because we are […]

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