In case you do not know him, Jeremiah Owyang is one of the best-known social media analysts. I enjoyed reading his blog Web Strategist. His blog talks about social media for business, therefore I do not read him than often. But I do since once in while you get good advice that can apply to [...]
Continue reading...August 19, 2009
One thing that is difficult for many bloggers is to define their niche. As the competition on the blogosphere becomes fiercer, you need to position your blog in order to stand out. People needs to quick get what your blog is about and how it is different from the pack. Whether you talk about one topic [...]
Continue reading...August 17, 2009
We installed BackType Connect to integrate related Twitter conversations into the post comments. It is not hard to do by yourself. Adding a plugin in WordPress usually works like a charm. Since we are perfectionists, I asked my tech guy to fine-tune a few things that required his programming skills. One thing, Jerome did what to [...]
Continue reading...August 12, 2009
If you follow the social media crowd, you probably have noticed the current campaign against the lack of women speakers and presenters at big Tech conferences. Allyson Kapin summed it up on Fast Company when she wrote Where are Women in Tech and Social Media? yesterday. There was an improvised discussion on that topic at PodCamp [...]
Continue reading...August 9, 2009
The New Times published an article today about the fact that party hosts and some bars are starting to request no twittering, no blogging, and no photos. I agree with their concerns. With the capability of uploading our pictures, updating our status and to publish all the time on social network sites, we need to use [...]
Continue reading...August 2, 2009
Many people use Twitter to meet their friends at restaurants, shops, museums and other public places. Launched last week by Praized, TwitArea enables to quickly lead them to a place’s address, phone number and locate the place on a map. If you have a smart phone, you will find that having a direct link on [...]
Continue reading...July 29, 2009
I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap [...]
Continue reading...July 24, 2009
I see my two fan pages (one per blog) as an extension of my brand. But it is not purely my property as my blog is. I wish to reinforce the difference between your fan page and your blog. They complement each other but they are 2 different things. Your readers must get something by [...]
Continue reading...July 24, 2009
A reader asked me to tell him how he can post text on a fan page. The same way that you can decide if your Facebook friends are allowed to post comments on your wall, the owner of a fan page can define their wall settings. In short, a fan can post text, photos, videos [...]
Continue reading...July 13, 2009
This is the follow-up interview realized by my friend Christian Aubry with WordPress founder Matt Mullenweg. In this second segment – a third is coming – Matt Mullenweg talked about how he started WordPress and how the open source community swelled the popularity of WordPress. It is a case where the whole is bigger than [...]
Continue reading...July 12, 2009
I had a great time this weekend at WordCamp Montreal. The conversation with the founder of WordPress Matt Mullenweg was inspiring and calming. Matt was really zen while he answered questions from the crowd. In the after-talk, many people pointed out to me his soothing voice. Amongst other things, Matt shares the core value of [...]
Continue reading...July 6, 2009
I put that story on hold after the long weekend. Plus, the summer vacations are at our door. I am writing this now because it is always after a vacation or a break that it is the hardest to get back to our blogging schedule. People often ask me if I get the writer’s block. I [...]
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August 22, 2009
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