On the Web with Kim Vallee

HOW to use, SOCIAL MEDIA | October 5, 2010

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Make It Easier for Bloggers to Attend Your Media Events

I received many event invitations each week and I am amazed by how the PR professionals fail to use new technology. I will review what are the most common mistakes and how to easily solve them. The typical media event invitation is received by email. The event details, including the RSVP email, is nicely published [...]

BLOGGING, Blogging TIPS | May 19, 2010

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What an Editorial Calendar Can Do for Bloggers

The way that lifestyle blogs, magazines and the style section of newspapers manage their editorial calendar is not that different after all. It’s true that blogs tend to view their editorial calendar on a short time basis versus the yearly scope of traditional media. It is probably due to the fact that bloggers talks about what [...]

BLOGGING, Blogging TIPS | March 24, 2010

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Why You Need to Preserve Your Blog History

I started to blog in January 28, 2005 with a blog that was called Flair et Style. My first post was about Dwell, the modern architecture and design magazine. I wrote exclusively in French at the time. In fact, I produced two blogs before I switched to the language of Shakespeare. It is not for [...]

BLOGGING, MONETIZING | March 8, 2010

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Time is Money, even for Bloggers

Over the last year, a switch happened in the blogosphere. People with influence have stopped working for nothing. I think this is only fair. Looking at the signs, I initially thought this was a trend occurring within the design and women blogosphere. This way until I read two posts written by social media consultants that [...]

BLOGGING, Blogging TIPS | February 23, 2010

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Bloggers Need a clear Editorial and Advertising Policies

March 8th, 2010 Update: ”Bloggers are not slaves of brands” was the original post title. If you run a blog, you probably notice a surge on the number of brands that wish to either buy coverage on your site, ask to write a guest post for free or for money, or my “favorite”, the ones [...]

HOW to use, SOCIAL MEDIA | October 3, 2009

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Simplify Your Image Use Policy

I am always amazed to see how many brands and organizations have not adapted to the new reality of Web communication. Brands and organizations spent a lot of money on marketing and advertising. Yet they fail at the cheapest and probably the most efficient promotion tool: the words of their fans. If a blogger decided, [...]