Tag Archive | "best practices"

Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Use real parties as inspirations for your props – Photo by Lyndsey Fagerlund for  Kara’s Party Ideas The hardest thing to imagine for most people is what constitues a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness. For the first of […]

Continue reading...

Hosting a Blogger Event? What You Need to Do Before, During and After the Event

Hosting a Blogger Event? What You Need to Do Before, During and After the Event

Flux chairs that I photographed at IDS 2012  I read earlier this week a strong post by Dee Brun of Cocktail Deeva where she told bloggers that they should try to get off guest lists because Dee felt that brands are only using us and that they do not deliver their end of the bargain. I […]

Continue reading...

11 Tips to Pitch Bloggers The Right Way

11 Tips to Pitch Bloggers The Right Way

Since 2007, I received my share of press releases. At meetups and blogging events, I often voiced my lack of satisfaction for the materials that I received. I hoped that things will get better with time. Sadly, I still wait for that to happen. I decided to help PR professionals by sharing here what bloggers […]

Continue reading...

HOW to use, SOCIAL MEDIA | July 30, 2012

1 Comment

What You Should Remember from Social Mix 2012

What You Should Remember from Social Mix 2012

photos by Alexa Clark on Flickr – and read her take on the conference at Unsweetened.ca I was last Thursday in Toronto to attend Social Mix, a social media conference. The two keynotes presenters, Amber Mac and Gary Vaynerchuk, were a treat. I expect that  level of performance from these established speakers. Someone else impressed me a […]

Continue reading...

PR and Blogger Outreach | June 22, 2012

Comments Off on I’m a Social Media Troubleshooter!

I’m a Social Media Troubleshooter!

I’m a Social Media Troubleshooter!

Over the course of the last five years, I have received plenty of PR pitches. I saw and I participated in many social media campaigns as a lifestyle blogger. I learned from the good and the bad. I started On the Web with Kim Vallee to educate bloggers and brands about the best practices and […]

Continue reading...

PR and Blogger Outreach | September 7, 2011

Comments Off on How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

The latest PR crisis regarding a blogger media event that turned bad made me think that it is about time that I write a Blogger Media Event 101 guide. I already published about the art of pitching to bloggers at Media Sidekick. I will not go into the details of the event hosted by ConAgra […]

Continue reading...

Facebook as an Efficient Support Group

Facebook as an Efficient Support Group

Even though my husband and I are very active on social media, we always take steps to preserve our private life. Having said that, they are some happy moments that we wish to share online. One was my pregnancy. I made no secret that I was pregnant on my blog, Facebook or Twitter. We discovered […]

Continue reading...

PR and Blogger Outreach | October 5, 2010

Comments Off on Make It Easier for Bloggers to Attend Your Media Events

Make It Easier for Bloggers to Attend Your Media Events

Make It Easier for Bloggers to Attend Your Media Events

I received many event invitations each week and I am amazed by how the PR professionals fail to use new technology. I will review what are the most common mistakes and how to easily solve them. The typical media event invitation is received by email. The event details, including the RSVP email, is nicely published […]

Continue reading...

What an Editorial Calendar Can Do for Bloggers

What an Editorial Calendar Can Do for Bloggers

The way that lifestyle blogs, magazines and the style section of newspapers manage their editorial calendar is not that different after all. It’s true that blogs tend to view their editorial calendar on a short time basis versus the yearly scope of traditional media. It is probably due to the fact that bloggers talks about what […]

Continue reading...

BLOGGING, Blogging TIPS | March 24, 2010

Comments Off on Why You Need to Preserve Your Blog History

Why You Need to Preserve Your Blog History

Why You Need to Preserve Your Blog History

I started to blog in January 28, 2005 with a blog that was called Flair et Style. My first post was about Dwell, the modern architecture and design magazine. I wrote exclusively in French at the time. In fact, I produced two blogs before I switched to the language of Shakespeare. It is not for […]

Continue reading...

BLOGGING, MONETIZING | March 8, 2010

3 Comments

Time is Money, even for Bloggers

Time is Money, even for Bloggers

Over the last year, a switch happened in the blogosphere. People with influence have stopped working for nothing. I think this is only fair. Looking at the signs, I initially thought this was a trend occurring within the design and women blogosphere. This way until I read two posts written by social media consultants that […]

Continue reading...

BLOGGING, Blogging TIPS | February 23, 2010

3 Comments

Bloggers Need a clear Editorial and Advertising Policies

Bloggers Need a clear Editorial and Advertising Policies

March 8th, 2010 Update:  “Bloggers are not slaves of brands” was the original post title. If you run a blog, you probably notice a surge on the number of brands that wish to either buy coverage on your site, ask to write a guest post for free or for money, or my “favorite”, the ones […]

Continue reading...
« Previous Entries