Tag Archive | "blog marketing"

Blog PROMOTION, BLOGGING | February 21, 2010

Comments Off on My Interview on Blog Out Loud

My Interview on Blog Out Loud

My Interview on Blog Out Loud

Rebecca Orlov interviewed me for Blog Out Loud. I thought she asked very good questions about blogging and how to use social media for small business. When I read her introduction, I blushed. I feel really honored to have earned her respect. Giving interview and interviewing other bloggers are effective ways to get word around […]

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BUSINESS, ORGANIZE your work | November 17, 2009

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When Blogging Becomes a Job

When Blogging Becomes a Job

I was proud to read what Genevieve wrote on O.xide Design’s blog about my coverage of working with them for my husband’s birthday party. Gen wrote: “Bloggers like Kim are more like editors of magazines”. Even if Genevieve only met me once, she understood what I do for living. Her comment brings the question of defining […]

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The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog

I see my two fan pages (one per blog) as an extension of my brand. But it is not purely my property as my blog is. I wish to reinforce the difference between your fan page and your blog. They complement each other but they are 2 different things. Your readers must get something by […]

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My blogs’ business cards dilemma not yet solved

My blogs’ business cards dilemma not yet solved

Since I published my new brand identity I tried to produce, with my graphic designer, business cards for my blogs. I did 2 attempts so far. The difficulty does not rest in the design of the cards. My problem is what content do I put on my cards. At first, I imagined a double sided […]

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BLOGGING, Blogging TIPS | April 17, 2009

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Design Your Blog Theme to Show Your Post on Facebook

Design Your Blog Theme to Show Your Post on Facebook

No blogger can ignore Facebook and Twitter when promoting his or her blog. Link share holds the key element in this equation. I explained before the viral marketing power of adding a post link to your Facebook profile or fan page for every new post. This technique is more effective if Facebook displays well the […]

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Blog PROMOTION, BLOGGING | March 24, 2009

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How I Use the Facebook Fan Page of My Blog

How I Use the Facebook Fan Page of My Blog

I wish to share my experience with my Fagebook pages for my blogs. Yesterday, Jessica of How About Orange asked her readers to enlighten her on why it’s good to have a Facebook page for your blog? She received 42 comments so far. A good number of her readers did not see the point or […]

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Blog PROMOTION, BLOGGING | March 23, 2009

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Blogs as a SEO power machine

Blogs as a SEO power machine

I often tell small businesses or consultants that they should build a blog instead of a traditional Web site. Two main reasons explain my recommendation of doing a blog: the rapidity at which a blog is referenced is second to none people can more easily figure out about who you are and build credibility through […]

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Blog PROMOTION, BLOGGING | March 13, 2009

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Using Facebook Fan Page to Promote Your Blog

Using Facebook Fan Page to Promote Your Blog

A few weeks ago I talked about the Quickest and Easiest Way to Promote Your Blog on Facebook. This was based on my own experience and it is still valid. In fact, it may still be the best solution for many bloggers. If you wish to build a brand around your blog, it is another […]

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SOCIAL MEDIA | March 11, 2009

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Twitter vs. Blogging Dilemma: it is not one vs. the other

Many people frequently asked this question. I read several posts on that matter this week; I commented on Problogger and BlogHer. I feel the need to expand my thoughts. If you are a blogger, there is no doubt on my mind: you should be active on Twitter. I mentioned before that Twitter is a powerful […]

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SOCIAL MEDIA | March 1, 2009

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Blogger Guide to Using Facebook as a Promotion Tool

Blogger Guide to Using Facebook as a Promotion Tool

Melanie asked a question is typical of the reality of many bloggers. Until now, Melanie uses Facebook to keep in touch with her actual friends. She runs a blog but the topic of her blog is not something that interests her current friends and family members. So she cannot really rely on them to spread […]

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Blog PROMOTION, BLOGGING | February 26, 2009

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Quickest and Easiest Way to Promote Your Blog on Facebook

I found that the most effective way to promote my blog on Facebook is through the Post Link function of my Profile. Anything that you published on our wall page has the chances to appear on the News feed for your friends to see. You want a method that uses the full potential of the […]

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BLOGGING, Blogging TIPS | January 27, 2009

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Hosting a Giveaway As a Blog Marketing Tool

Hosting a Giveaway As a Blog Marketing Tool

Hosting a giveaway can build awareness about your blog. The motivation is to gain new readers while rewarding your actual fans. If you are clever about it, the biggest gain may be the splurge in media attention. Bloggers are often approached by a brand to reach their audience with a giveaway. If the prizes are […]

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