On the Web with Kim Vallee

MARKETING, SOCIAL MEDIA | May 25, 2010

Consumer Brands Need to Be on Twitter

Twitter is designed for connecting with people and sharing information. While most companies are still debating if they should do it or what they should be saying on Twitter; others are actively involved with the Twitter’s community. Being on Twitter enables the brand who listens and acts quickly to benefit from opportunities, to test on [...]

HOW to use, SOCIAL MEDIA | December 19, 2009

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Turning a Hobby into a Business on Etsy

It is no secret to everyone who knows me a little that I love Etsy. I bought items on Etsy. I feature my favorite Etsy sellers on my main blog, At Home with Kim Vallee. When I talk about the business opportunity of the Web, Etsy always comes to my mind. Etsy opened the doors [...]

SOCIAL MEDIA, STATISTICS | November 29, 2009

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Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

If you follow social media, you probably read the headlines about the numbers of Facebook fans. (November 30th, 2009 Update: On average, Facebook pages have 4, 596 fans). The highlight of the latest survey by Sysomos is that 77 percent of Facebook fan pages have less than 1,000 fans. I read different theories about why [...]

MARKETING, SOCIAL MEDIA | November 25, 2009

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IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can [...]

HOW to use, SOCIAL MEDIA | October 23, 2009

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What to Consider Before Creating a Facebook Business Page

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page. First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go [...]

SOCIAL MEDIA | July 24, 2009

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Properly Setting the Fan Permissions on Facebook Pages

A reader asked me to tell him how he can post text on a fan page. The same way that you can decide if your Facebook friends are allowed to post comments on your wall, the owner of a fan page can define their wall settings. In short, a fan can post text, photos, videos [...]

MARKETING, SOCIAL MEDIA | June 17, 2009

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Why Businesses Should Embrace Social Media

I am a proponent of social media. I believe it empowers everyone to get a voice. If you are good at what you are doing, participating in social media enables you to build a strong personal brand. Social media is not only for people. It provides great opportunities for businesses, when done right. Social media [...]