Tag Archive | "case study"

Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Use real parties as inspirations for your props – Photo by Lyndsey Fagerlund for  Kara’s Party Ideas The hardest thing to imagine for most people is what constitues a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness. For the first of […]

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MARKETING, SOCIAL MEDIA | November 25, 2009

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IKEA Showroom Facebook Campaign

IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can […]

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Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap […]

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SOCIAL MEDIA | April 22, 2009

Comments Off on What’s for Dinner Takes a New Meaning on Twitter

What’s for Dinner Takes a New Meaning on Twitter

What’s for Dinner Takes a New Meaning on Twitter

Foodies are amongst the early adapters in the general public to Twitter. It is a vibrant community. People that do not use Twitter often laugh at the idea that we talk about mundane topics like “What you ate for dinner?”. To these detractors, I respond that Twitter is a fabulous tool to: get informed socialize, […]

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Blog PROMOTION, BLOGGING | March 23, 2009

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Blogs as a SEO power machine

Blogs as a SEO power machine

I often tell small businesses or consultants that they should build a blog instead of a traditional Web site. Two main reasons explain my recommendation of doing a blog: the rapidity at which a blog is referenced is second to none people can more easily figure out about who you are and build credibility through […]

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HOW to use, SOCIAL MEDIA | March 20, 2009

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The Ideas Campaign Uses Crowdsourcing the Old Fashioned Way: behind closed doors

The Ideas Campaign Uses Crowdsourcing the Old Fashioned Way: behind closed doors

When I first read about The Ideas Campaign I was excited. An Irish businesswoman launched the campaign two weeks ago. The goal is to ask Irish citizens what can be done to stimulate the economy. My deception comes from the lack of proper social networking skills. As I researched the story, this post transformed into […]

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BLOGGING, MONETIZING | March 10, 2009

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Mom Blogger Success Story: Les Chroniques d’une Mère Indigne on Radio-Canada.ca

Mom Blogger Success Story: Les Chroniques d’une Mère Indigne on Radio-Canada.ca

This post is about inspiration. It shows that blogging brings unique opportunities. This is the story of Caroline Allard, a French-Canadian mom blogger who succeed. I attended the launching party of a special Webisode series last night. It is special for two reasons. First, this is the adaptation of a mom blog chronicles. Caroline Allard […]

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Blog DESIGN, BLOGGING | December 26, 2008

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Dilemma: Magazine Style Vs Traditional Blog Layout

Dilemma: Magazine Style Vs Traditional Blog Layout

Instead of answering the question through theory, I will examine a case study: the revamp of my own blog (my other one). If you follow me on At Home with Kim Vallee, you probably know that I am in the middle of a major blog revamp. Why a Blog Revamp? In short, my wish list […]

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