Tag Archive | "case study"
Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?
Use real parties as inspirations for your props – Photo by Lyndsey Fagerlund for Kara’s Party Ideas The hardest thing to imagine for most people is what constitues a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness. For the first of […]
Continue reading...MARKETING, SOCIAL MEDIA | November 25, 2009
IKEA Showroom Facebook Campaign
When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can […]
Continue reading...HOW to use, SOCIAL MEDIA | July 29, 2009
Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives
I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap […]
Continue reading...SOCIAL MEDIA | April 22, 2009
Comments Off on What’s for Dinner Takes a New Meaning on Twitter
What’s for Dinner Takes a New Meaning on Twitter
Foodies are amongst the early adapters in the general public to Twitter. It is a vibrant community. People that do not use Twitter often laugh at the idea that we talk about mundane topics like “What you ate for dinner?”. To these detractors, I respond that Twitter is a fabulous tool to: get informed socialize, […]
Continue reading...Blog PROMOTION, BLOGGING | March 23, 2009
Blogs as a SEO power machine
I often tell small businesses or consultants that they should build a blog instead of a traditional Web site. Two main reasons explain my recommendation of doing a blog: the rapidity at which a blog is referenced is second to none people can more easily figure out about who you are and build credibility through […]
Continue reading...HOW to use, SOCIAL MEDIA | March 20, 2009
The Ideas Campaign Uses Crowdsourcing the Old Fashioned Way: behind closed doors
When I first read about The Ideas Campaign I was excited. An Irish businesswoman launched the campaign two weeks ago. The goal is to ask Irish citizens what can be done to stimulate the economy. My deception comes from the lack of proper social networking skills. As I researched the story, this post transformed into […]
Continue reading...BLOGGING, MONETIZING | March 10, 2009
Mom Blogger Success Story: Les Chroniques d’une Mère Indigne on Radio-Canada.ca
This post is about inspiration. It shows that blogging brings unique opportunities. This is the story of Caroline Allard, a French-Canadian mom blogger who succeed. I attended the launching party of a special Webisode series last night. It is special for two reasons. First, this is the adaptation of a mom blog chronicles. Caroline Allard […]
Continue reading...Blog DESIGN, BLOGGING | December 26, 2008
Dilemma: Magazine Style Vs Traditional Blog Layout
Instead of answering the question through theory, I will examine a case study: the revamp of my own blog (my other one). If you follow me on At Home with Kim Vallee, you probably know that I am in the middle of a major blog revamp. Why a Blog Revamp? In short, my wish list […]
Continue reading...- Rachelle @ WWST: Excellent points. I'm also a subscriber and Gap bu...
- jennifer@nicolejanehome: I'm going to pass along your link to my marketing ...
- jennifer@nicolejanehome: Hi Kim, Another awesome post. I'm going to pass...
- Michelle: I would also say to introduce yourself. I hate it...
- Custom Built Surrey: In the short time I have been on Twitter, that is ...
- Hairsalontrainingpros: Personally I have never heard of a Social Mix, but...
- Clemens Rettich: Hi Kim, Great article. You covered a lot of gro...
- Why Feedly Is the Best Alternative to Google Reader
- A look at Gap’s Emails is Typical of What is Broken with Email Marketing
- 3 Simple Tips to Make Your Products More Desirable on the Web
- Facebook Functions: Hiding Spam Comments and the Edit History on Comments
- Case Studies: Four Great Ways to Do Sponsored Posts
- Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?
- Hosting a Blogger Event? What You Need to Do Before, During and After the Event
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PR and Blogger Outreach | August 6, 2012
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