On the Web with Kim Vallee

HOW to use, SOCIAL MEDIA | February 1, 2010

Social Netiquette: I won’t become a fan of every Facebook page

More and more brands ask you every day to become a fan of their Facebook page. As a blogger, we often get requests from brands that we never heard of. In light of this fact, I share here how I decide to become a fan or not of a brand on Facebook. I feel my [...]

SOCIAL MEDIA, STATISTICS | November 29, 2009

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Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

If you follow social media, you probably read the headlines about the numbers of Facebook fans. (November 30th, 2009 Update: On average, Facebook pages have 4, 596 fans). The highlight of the latest survey by Sysomos is that 77 percent of Facebook fan pages have less than 1,000 fans. I read different theories about why [...]

MARKETING, SOCIAL MEDIA | November 25, 2009

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IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can [...]

HOW to use, SOCIAL MEDIA | October 23, 2009

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What to Consider Before Creating a Facebook Business Page

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page. First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go against [...]

SOCIAL MEDIA, STATISTICS | October 19, 2009

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Social Media Changed Our Daily Life

Talking about social media feels so apropos since social media was central to my husband’s birthday party. Yahoo has its Big Idea chair photo shoot. We hosted our Favorite Social Media Couch photo booth. The concept was to hold the pillow(s) of the social media that is more important for us between Twitter, Facebook and [...]

SOCIAL MEDIA, Social GAMING | October 16, 2009

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Café World on Facebook

Lately, I have been running my own restaurant on Facebook. Café World is another game by Zynga. You are the chef. Your friends/neighbors can be your waiters. As you advance in the game, you will be able to add stoves, service counters and preparing more recipes. Organizing your room (kitchen and tables) is part of your [...]

SOCIAL MEDIA, STATISTICS | October 3, 2009

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US Women Are More Present in Social Networking Sites

It is not really a surprising news if you ask me. First of all, I told you about the female Internet in autumn 2008. At the time, I reported that Women’s community was the most visited and fastest growing Internet category, tied with politics according to ComScore Media Metrix’s year-end report. I attributed these statistics to the [...]

HOW to use, SOCIAL MEDIA | August 9, 2009

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Defining Social Media Etiquette One Step at a Time

The New Times published an article today about the fact that party hosts and some bars are starting to request no twittering, no blogging, and no photos. I agree with their concerns. With the capability of uploading our pictures, updating our status and to publish all the time on social network sites, we need to use [...]

BLOGGING, Blog PROMOTION | July 24, 2009

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The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog

I see my two fan pages (one per blog) as an extension of my brand. But it is not purely my property as my blog is. I wish to reinforce the difference between your fan page and your blog. They complement each other but they are 2 different things. Your readers must get something by [...]

SOCIAL MEDIA | July 24, 2009

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Properly Setting the Fan Permissions on Facebook Pages

A reader asked me to tell him how he can post text on a fan page. The same way that you can decide if your Facebook friends are allowed to post comments on your wall, the owner of a fan page can define their wall settings. In short, a fan can post text, photos, videos [...]

SOCIAL MEDIA, Social GAMING | June 9, 2009

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Farm Town Unavailability Causes Torments to its Users

If you play Farm Town on Facebook, you noticed that the game is not available. I received many comments where players express their fear of losing everything. Rest assured that your crops and farm possessions are still there. I did some digging and I found out that information from the maker of Farm Town. Update: The [...]

BLOGGING, Blogging TIPS | April 17, 2009

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Design Your Blog Theme to Show Your Post on Facebook

No blogger can ignore Facebook and Twitter when promoting his or her blog. Link share holds the key element in this equation. I explained before the viral marketing power of adding a post link to your Facebook profile or fan page for every new post. This technique is more effective if Facebook displays well the content [...]