On the Web with Kim Vallee

BLOGGING, Blogging TIPS | February 23, 2010

Bloggers Need a clear Editorial and Advertising Policies

March 8th, 2010 Update: ”Bloggers are not slaves of brands” was the original post title. If you run a blog, you probably notice a surge on the number of brands that wish to either buy coverage on your site, ask to write a guest post for free or for money, or my “favorite”, the ones [...]

BLOGGING, Blog PROMOTION | February 21, 2010

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My Interview on Blog Out Loud

Rebecca Orlov interviewed me for Blog Out Loud. I thought she asked very good questions about blogging and how to use social media for small business. When I read her introduction, I blushed. I feel really honored to have earned her respect. Giving interview and interviewing other bloggers are effective ways to get word around [...]

HOW to use, SOCIAL MEDIA | February 1, 2010

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Social Netiquette: I won’t become a fan of every Facebook page

More and more brands ask you every day to become a fan of their Facebook page. As a blogger, we often get requests from brands that we never heard of. In light of this fact, I share here how I decide to become a fan or not of a brand on Facebook. I feel my [...]

HOW to use, SOCIAL MEDIA | December 19, 2009

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Turning a Hobby into a Business on Etsy

It is no secret to everyone who knows me a little that I love Etsy. I bought items on Etsy. I feature my favorite Etsy sellers on my main blog, At Home with Kim Vallee. When I talk about the business opportunity of the Web, Etsy always comes to my mind. Etsy opened the doors [...]

SOCIAL MEDIA, TOOLS | November 25, 2009

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Need for Standards for Web Badges

Many events and causes produce web badges so that bloggers and sites can show their support. It is a wonderful marketing tool. If I attend a conference, I usually will put a badge on my site. But generally, I need to ask the event to produce a badge for me or make my own from [...]

HOW to use, SOCIAL MEDIA | October 3, 2009

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Simplify Your Image Use Policy

I am always amazed to see how many brands and organizations have not adapted to the new reality of Web communication. Brands and organizations spent a lot of money on marketing and advertising. Yet they fail at the cheapest and probably the most efficient promotion tool: the words of their fans. If a blogger decided, [...]

HOW to use, SOCIAL MEDIA | July 29, 2009

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Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap [...]