Tag Archive | "marketing"

A look at Gap’s Emails is Typical of What is Broken with Email Marketing

A look at Gap’s Emails is Typical of What is Broken with Email Marketing

I buy a lot online from Gap since I became a mom. I bought basics for me and a lot of clothes for my son. To keep me informed of what’s new, I subscribe to their marketing emails. But they are doing something that bugged me. It is the fact that Gap often sends me […]

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BLOGGING, MONETIZING | August 14, 2012

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Case Studies: Four Great Ways to Do Sponsored Posts

Case Studies: Four Great Ways to Do Sponsored Posts

Sponsored posts are gaining in popularity. In my book, product reviews and advertorials are different than sponsored posts. Instead of explaining the theoretical differences between them, let’s examine different types of sponsored posts that reflect my philosophy. As I will show you how three lifestyle blogs — that I respect and follow — handle sponsored posts for their respective blogs, […]

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HOW to use, SOCIAL MEDIA | July 30, 2012

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What You Should Remember from Social Mix 2012

What You Should Remember from Social Mix 2012

photos by Alexa Clark on Flickr – and read her take on the conference at Unsweetened.ca I was last Thursday in Toronto to attend Social Mix, a social media conference. The two keynotes presenters, Amber Mac and Gary Vaynerchuk, were a treat. I expect that  level of performance from these established speakers. Someone else impressed me a […]

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PR and Blogger Outreach | June 22, 2012

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I’m a Social Media Troubleshooter!

I’m a Social Media Troubleshooter!

Over the course of the last five years, I have received plenty of PR pitches. I saw and I participated in many social media campaigns as a lifestyle blogger. I learned from the good and the bad. I started On the Web with Kim Vallee to educate bloggers and brands about the best practices and […]

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HOW to use, SOCIAL MEDIA | June 3, 2011

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How Software Can Enhance Storytelling

How Software Can Enhance Storytelling

I just watched Iain Tait, global interactive creative director at Wieden Kennedy discussed the role of software and storytelling at the modern ad agency. He gave this talk at CAT London in 2010. Iain shared the challenges of advertising due to the advent of social media and technology. After watching his presentation, I concluded that: […]

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BLOGGING, Blogging TIPS | February 23, 2010

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Bloggers Need a clear Editorial and Advertising Policies

Bloggers Need a clear Editorial and Advertising Policies

March 8th, 2010 Update:  “Bloggers are not slaves of brands” was the original post title. If you run a blog, you probably notice a surge on the number of brands that wish to either buy coverage on your site, ask to write a guest post for free or for money, or my “favorite”, the ones […]

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Blog PROMOTION, BLOGGING | February 21, 2010

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My Interview on Blog Out Loud

My Interview on Blog Out Loud

Rebecca Orlov interviewed me for Blog Out Loud. I thought she asked very good questions about blogging and how to use social media for small business. When I read her introduction, I blushed. I feel really honored to have earned her respect. Giving interview and interviewing other bloggers are effective ways to get word around […]

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HOW to use, SOCIAL MEDIA | February 1, 2010

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Social Netiquette: I won’t become a fan of every Facebook page

Social Netiquette: I won’t become a fan of every Facebook page

More and more brands ask you every day to become a fan of their Facebook page. As a blogger, we often get requests from brands that we never heard of. In light of this fact, I share here how I decide to become a fan or not of a brand on Facebook. I feel my […]

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HOW to use, SOCIAL MEDIA | December 19, 2009

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Turning a Hobby into a Business on Etsy

Turning a Hobby into a Business on Etsy

It is no secret to everyone who knows me a little that I love Etsy. I bought items on Etsy. I feature my favorite Etsy sellers on my main blog, At Home with Kim Vallee. When I talk about the business opportunity of the Web, Etsy always comes to my mind. Etsy opened the doors […]

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SOCIAL MEDIA, TOOLS | November 25, 2009

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Need for Standards for Web Badges

Need for Standards for Web Badges

Many events and causes produce web badges so that bloggers and sites can show their support. It is a wonderful marketing tool. If I attend a conference, I usually will put a badge on my site. But generally, I need to ask the event to produce a badge for me or make my own from […]

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HOW to use, SOCIAL MEDIA | October 3, 2009

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Simplify Your Image Use Policy

Simplify Your Image Use Policy

I am always amazed to see how many brands and organizations have not adapted to the new reality of Web communication. Brands and organizations spent a lot of money on marketing and advertising. Yet they fail at the cheapest and probably the most efficient promotion tool: the words of their fans. If a blogger decided, […]

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Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap […]

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