Tag Archive | "media event"

Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event ?

Use real parties as inspirations for your props – Photo by Lyndsey Fagerlund for  Kara’s Party Ideas The hardest thing to imagine for most people is what constitues a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness. For the first of […]

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Hosting a Blogger Event? What You Need to Do Before, During and After the Event

Hosting a Blogger Event? What You Need to Do Before, During and After the Event

Flux chairs that I photographed at IDS 2012  I read earlier this week a strong post by Dee Brun of Cocktail Deeva where she told bloggers that they should try to get off guest lists because Dee felt that brands are only using us and that they do not deliver their end of the bargain. I […]

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PR and Blogger Outreach | September 7, 2011

Comments Off on How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

How to Host a Successful Blogger Media Event

The latest PR crisis regarding a blogger media event that turned bad made me think that it is about time that I write a Blogger Media Event 101 guide. I already published about the art of pitching to bloggers at Media Sidekick. I will not go into the details of the event hosted by ConAgra […]

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PR and Blogger Outreach | July 26, 2011

Comments Off on Rethinking the “New Collection” Media Events for Bloggers

Rethinking the “New Collection” Media Events for Bloggers

Rethinking the “New Collection” Media Events for Bloggers

Last week, I received three media event invites to see Christmas collections. I am sorry but it is way too early for my need as a blogger. My editorial mind is on “Back to school”, fall collections and then, Halloween. Really, it is a question of industry. In the fashion industry, bloggers are pleased to […]

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