On the Web with Kim Vallee

SOCIAL MEDIA, STATISTICS | October 3, 2009

US Women Are More Present in Social Networking Sites

It is not really a surprising news if you ask me. First of all, I told you about the female Internet in autumn 2008. At the time, I reported that Women’s community was the most visited and fastest growing Internet category, tied with politics according to ComScore Media Metrix’s year-end report. I attributed these statistics to the [...]

BLOGGING, Blog PROMOTION | July 24, 2009

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The Need for Fresh Content on Your Facebook Fan Page vs. Your Blog

I see my two fan pages (one per blog) as an extension of my brand. But it is not purely my property as my blog is. I wish to reinforce the difference between your fan page and your blog. They complement each other but they are 2 different things. Your readers must get something by [...]

HOW to use, SOCIAL MEDIA | June 29, 2009

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IDEO’s Innovative Ideas on the Future of Journalism

Newspapers are endangered species. Like many industries, it must adapt to its time. Although it is easier to read a print media, the hyperlinks, the velocity of the news and the multimedia power of the Internet clearly highlighted the weakness of the print media. Look at how this article I read on the San Francisco [...]

SOCIAL MEDIA | June 17, 2009

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Why Businesses Should Embrace Social Media

I am a proponent of social media. I believe it empowers everyone to get a voice. If you are good at what you are doing, participating in social media enables you to build a strong personal brand. Social media is not only for people. It provides great opportunities for businesses, when done right. Social media allows [...]

SOCIAL MEDIA, STATISTICS | March 10, 2009

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Watching your influence with Bit.ly

A cool functionality of Bit.ly is that you are able to track the numbers of clicks in real-time. The sad thing is that the statistics only work in real-time. It is supposed to show you the cumulative values but I have been waiting for days now. So I assume totals are not functional yet. Still I [...]

BLOGGING, SOCIAL MEDIA | March 3, 2009

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Updated Look at Women and Social Media Presentation: Women blogs – Part 2 of 3

Now that you are up to date on the latest social media statistics, I explored the universe of women and mom blogging. I explained what differentiates this crowd from other blog circles. I also talked about the specificity of the women blogs versus the mom blogs. Continue with part 3 about monetarizing a blog.

SOCIAL MEDIA, STATISTICS | March 3, 2009

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Updated Look at Women and Social Media Presentation: Statistics – part 1 of 3

I talked about the universe of women blogging and social media two weekends ago at PodCamp Toronto 2009. I split my recorded session in four 3 parts (March 10th, 2009 update: the last part was the question period but the sound is not great for the participant questions, so I decided to not publish it). In [...]

BLOGGING | December 18, 2008

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Controversy with Elle France-Wikio Best Bloggers List

There is a polemic right now in France and a little bit in Quebec about the 20 Best Bloggers issued by Elle France and WIKIO. Naturally, the selection of bloggers talked about the traditional women magazine topics. I say naturally because the 7 award categories come from what you can read on Elle France magazine: [...]