On the Web with Kim Vallee

BLOGGING, Blogging TIPS | August 19, 2009

Tips on How to Position Your Blog

One thing that is difficult for many bloggers is to define their niche. As the competition on the blogosphere becomes fiercer, you need to position your blog in order to stand out. People needs to quick get what your blog is about and how it is different from the pack. Whether you talk about one topic [...]

BLOGGING, Blog PROMOTION | June 9, 2009

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My blogs’ business cards dilemma not yet solved

Since I published my new brand identity I tried to produce, with my graphic designer, business cards for my blogs. I did 2 attempts so far. The difficulty does not rest in the design of the cards. My problem is what content do I put on my cards. At first, I imagined a double sided card [...]

BLOGGING, Blogging TIPS | June 4, 2009

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Pictures Sell Your Story | Advice for Bloggers and Brands

I always say to new bloggers that they must try to take their own pictures. Nothing beats original content. Time constraints, money, logistics and talent do not always make it possible. Most successful food bloggers excel at photography; it is part of their personal brand. Take for example La Tartine Gourmande. We are craving to have [...]

SOCIAL MEDIA | May 2, 2009

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How to Use Twitter to Raise your Personal Brand

Roberto Rocca wrote for the Gazette that the tech-savvy crowd now exchanges Twitter accounts instead of paper cards. Roberto is wondering if Twitter is becoming the new business card. This was certainly the case at PodCamp Toronto last February when many wrote their Twitter account name with the @ sign on their name tag. I always [...]

BLOGGING, Blogging TIPS | April 16, 2009

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The Importance of Having an Adviser for Your Blog

Yesterday I had an excellent meeting with my mentor to review my blog priorities. This is something I encourage you to do if you are serious about blogging. Find someone you trust. The ideal candidate is an active blogger but someone with hands-on experience in social media can be a suitable candidate. Never forget in your [...]

BLOGGING, Blog PROMOTION | March 24, 2009

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How I Use the Facebook Fan Page of My Blog

I wish to share my experience with my Fagebook pages for my blogs. Yesterday, Jessica of How About Orange asked her readers to enlighten her on why it’s good to have a Facebook page for your blog? She received 42 comments so far. A good number of her readers did not see the point [...]

BLOGGING, Blog PROMOTION | March 13, 2009

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Using Facebook Fan Page to Promote Your Blog

A few weeks ago I talked about the Quickest and Easiest Way to Promote Your Blog on Facebook. This was based on my own experience and it is still valid. In fact, it may still be the best solution for many bloggers. If you wish to build a brand around your blog, it is another [...]

SOCIAL MEDIA | March 11, 2009

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Twitter vs. Blogging Dilemma: it is not one vs. the other

Many people frequently asked this question. I read several posts on that matter this week; I commented on Problogger and BlogHer. I feel the need to expand my thoughts. If you are a blogger, there is no doubt on my mind: you should be active on Twitter. I mentioned before that Twitter is a powerful marketing [...]

BLOGGING, Blog PROMOTION | February 26, 2009

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Quickest and Easiest Way to Promote Your Blog on Facebook

I found that the most effective way to promote my blog on Facebook is through the Post Link function of my Profile. Anything that you published on our wall page has the chances to appear on the News feed for your friends to see. You want a method that uses the full potential of the social [...]