Archive | BUSINESS

A look at Gap’s Emails is Typical of What is Broken with Email Marketing

A look at Gap’s Emails is Typical of What is Broken with Email Marketing

I buy a lot online from Gap since I became a mom. I bought basics for me and a lot of clothes for my son. To keep me informed of what’s new, I subscribe to their marketing emails. But they are doing something that bugged me. It is the fact that Gap often sends me […]

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BUSINESS, DIGITAL Marketing | April 5, 2013

Comments Off on 3 Simple Tips to Make Your Products More Desirable on the Web

3 Simple Tips to Make Your Products More Desirable on the Web

3 Simple Tips to Make Your Products More Desirable on the Web

All online stores face this challenge. They all wonder how to convince people to buy their products online. The answer starts with relevant storytelling, a well-defined content strategy and putting yourself in the buyer’s shoes. Instead of boring you with lengthily explanations, I will tell you a little brand does it right. Australian-based Bellroy makes wallets for […]

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My New Year’s Resolution: Balanced and Organized

My New Year’s Resolution: Balanced and Organized

Jill Fehrenbacher of Inhabitat told us that her New Year’s Resolution is to spend less time in front of her laptop in order to spend more time with her family and friends. It is easy for a blogger who writes about his or her passion to be carried away. After all, it does not feel […]

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BUSINESS, ORGANIZE your work | November 17, 2009

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When Blogging Becomes a Job

When Blogging Becomes a Job

I was proud to read what Genevieve wrote on O.xide Design’s blog about my coverage of working with them for my husband’s birthday party. Gen wrote: “Bloggers like Kim are more like editors of magazines”. Even if Genevieve only met me once, she understood what I do for living. Her comment brings the question of defining […]

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BUSINESS, ORGANIZE your work

September 28, 2009

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Best Way to Keep an Empty Inbox

Best Way to Keep an Empty Inbox

Like many of you, I lost control of my inbox over the last months. I received too many emails every day. Once in a while, I would try to sort everything but I often gave up after an hour due to this immense task. Not anymore! My inbox is empty and it will stay that […]

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