Archive | DIGITAL Marketing

A look at Gap’s Emails is Typical of What is Broken with Email Marketing

A look at Gap’s Emails is Typical of What is Broken with Email Marketing

I buy a lot online from Gap since I became a mom. I bought basics for me and a lot of clothes for my son. To keep me informed of what’s new, I subscribe to their marketing emails. But they are doing something that bugged me. It is the fact that Gap often sends me […]

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BUSINESS, DIGITAL Marketing | April 5, 2013

Comments Off on 3 Simple Tips to Make Your Products More Desirable on the Web

3 Simple Tips to Make Your Products More Desirable on the Web

3 Simple Tips to Make Your Products More Desirable on the Web

All online stores face this challenge. They all wonder how to convince people to buy their products online. The answer starts with relevant storytelling, a well-defined content strategy and putting yourself in the buyer’s shoes. Instead of boring you with¬†lengthily¬†explanations, I will tell you a little brand does it right. Australian-based Bellroy makes wallets for […]

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