On the Web with Kim Vallee

Archive | SOCIAL MEDIA

SOCIAL MEDIA, STATISTICS | November 11, 2009

Twitter is Most Popular with the 18-44

Over the last 9 months in the United States, the percentage of Twitter users doubled in every age group except the 25-34 group. Therefore, the media age of a Twitter user remains stable at 31 years old. The Pew Internet Project’s September 2009 survey data shows that internet users who use social network sites are more [...]

HOW to use, SOCIAL MEDIA | October 23, 2009

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What to Consider Before Creating a Facebook Business Page

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page. First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go against [...]

SOCIAL MEDIA, STATISTICS | October 19, 2009

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Social Media Changed Our Daily Life

Talking about social media feels so apropos since social media was central to my husband’s birthday party. Yahoo has its Big Idea chair photo shoot. We hosted our Favorite Social Media Couch photo booth. The concept was to hold the pillow(s) of the social media that is more important for us between Twitter, Facebook and [...]

SOCIAL MEDIA, Social GAMING | October 16, 2009

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Café World on Facebook

Lately, I have been running my own restaurant on Facebook. Café World is another game by Zynga. You are the chef. Your friends/neighbors can be your waiters. As you advance in the game, you will be able to add stoves, service counters and preparing more recipes. Organizing your room (kitchen and tables) is part of your [...]

SOCIAL MEDIA, STATISTICS

October 3, 2009

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US Women Are More Present in Social Networking Sites

It is not really a surprising news if you ask me. First of all, I told you about the female Internet in autumn 2008. At the time, I reported that Women’s community was the most visited and fastest growing Internet category, tied with politics according to ComScore Media Metrix’s year-end report. I attributed these statistics to the [...]

HOW to use, SOCIAL MEDIA

October 3, 2009

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Simplify Your Image Use Policy

I am always amazed to see how many brands and organizations have not adapted to the new reality of Web communication. Brands and organizations spent a lot of money on marketing and advertising. Yet they fail at the cheapest and probably the most efficient promotion tool: the words of their fans. If a blogger decided, on [...]

SOCIAL MEDIA

August 12, 2009

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Encouraging Women to Attend and Speak at Tech Conferences

If you follow the social media crowd, you probably have noticed the current campaign against the lack of women speakers and presenters at big Tech conferences. Allyson Kapin summed it up on Fast Company when she wrote Where are Women in Tech and Social Media? yesterday. There was an improvised discussion on that topic at PodCamp [...]

HOW to use, SOCIAL MEDIA

August 9, 2009

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Defining Social Media Etiquette One Step at a Time

The New Times published an article today about the fact that party hosts and some bars are starting to request no twittering, no blogging, and no photos. I agree with their concerns. With the capability of uploading our pictures, updating our status and to publish all the time on social network sites, we need to use [...]

SOCIAL MEDIA, TOOLS

August 2, 2009

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Quickly Share How to Get to a Place on Twitter with TwitArea

Many people use Twitter to meet their friends at restaurants, shops, museums and other public places. Launched last week by Praized, TwitArea enables to quickly lead them to a place’s address, phone number and locate the place on a map. If you have a smart phone, you will find that having a direct link on [...]

HOW to use, SOCIAL MEDIA

July 29, 2009

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Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap [...]

SOCIAL MEDIA

July 24, 2009

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Properly Setting the Fan Permissions on Facebook Pages

A reader asked me to tell him how he can post text on a fan page. The same way that you can decide if your Facebook friends are allowed to post comments on your wall, the owner of a fan page can define their wall settings. In short, a fan can post text, photos, videos [...]

HOW to use, SOCIAL MEDIA

June 29, 2009

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IDEO’s Innovative Ideas on the Future of Journalism

Newspapers are endangered species. Like many industries, it must adapt to its time. Although it is easier to read a print media, the hyperlinks, the velocity of the news and the multimedia power of the Internet clearly highlighted the weakness of the print media. Look at how this article I read on the San Francisco [...]

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