On the Web with Kim Vallee

Archive | SOCIAL MEDIA

HOW to use, SOCIAL MEDIA | October 5, 2010

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Make It Easier for Bloggers to Attend Your Media Events

I received many event invitations each week and I am amazed by how the PR professionals fail to use new technology. I will review what are the most common mistakes and how to easily solve them. The typical media event invitation is received by email. The event details, including the RSVP email, is nicely published [...]

MARKETING, SOCIAL MEDIA | June 19, 2010

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I Blog at Media Sidekick

I want to inform you that the blog of my new business, Media Sidekick, is up and running. I invite you to join me in the conversations. The Media Sidekick blog will concentrate on social media marketing and what it means for lifestyle bloggers (design, living, food, hobbies, women and moms) and influencers. You will find [...]

MARKETING, SOCIAL MEDIA | May 25, 2010

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Consumer Brands Need to Be on Twitter

Twitter is designed for connecting with people and sharing information. While most companies are still debating if they should do it or what they should be saying on Twitter; others are actively involved with the Twitter’s community. Being on Twitter enables the brand who listens and acts quickly to benefit from opportunities, to test on [...]

HOW to use, SOCIAL MEDIA | May 24, 2010

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The Women Side of Twitter at webTweet / WebCom Montreal

WebTweet is a parallel conference to the 8th edition of WebCom Montreal. Both events will be held on Wednesday, May 26th, 2010 at the ICAO head office in Montreal. Last year, I was an official blogger for WebCom. This time, I am glad to participate as a panelist on a subject that is dear to my [...]

SOCIAL MEDIA

February 26, 2010

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Recap of my Niche Community Building Session | PodCamp Toronto 2010

I thought about writing a recap of my session but after reading the coverage on the blog of NVI, I will simply invite you to go read theirs. Thanks Wes Walls, you captured the main message and highlighted the key points I made during my presentation. I worked hard over the last months at exploring [...]

HOW to use, SOCIAL MEDIA

February 16, 2010

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The Schedule for PodCamp Toronto 2010 is Out

You can start planning your agenda for PodCamp Toronto now that the schedule is out. The 2010 edition is huge. They have over 1,000 persons who registered to attend. In the tradition of the unconference, the presenters selected their time spot. I will be presenting this Saturday, February 20th, 2010. + First, at 11:15 a.m. [...]

SOCIAL MEDIA

February 5, 2010

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Catch The Business of Online Communities for Women at podcamp Toronto

I hope you plan to come to PodCamp Toronto 2010. I already told you about my individual session. To pursuit further the discussion on niche communities, I will sit on a panel with the popular Erica Ehm of Yummy Mummy Club. We will exchange on the business of online communities for women. A savvy girl [...]

HOW to use, SOCIAL MEDIA

February 1, 2010

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Social Netiquette: I won’t become a fan of every Facebook page

More and more brands ask you every day to become a fan of their Facebook page. As a blogger, we often get requests from brands that we never heard of. In light of this fact, I share here how I decide to become a fan or not of a brand on Facebook. I feel my [...]

HOW to use, SOCIAL MEDIA

January 29, 2010

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My Next Speech at PodCamp Toronto 2010

A quick note to tell you that I will be giving a session at the next PodCamp Toronto that will happen on the weekend of February 20 and 21st, 2010. I started working on adding a community site to the KimVallee.com brand. I analyzed many angles to make sure I get the right ingredients. My [...]

HOW to use, SOCIAL MEDIA

January 9, 2010

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Design Blogs Influence Elle Decor

Bloggers continue to grow their influence. More and more traditional print media recognized how the blogosphere and social media forced them to evolve. As an avid magazine lover, I am happy that they embrace the Web. We can co-exist and support each others. Margaret Russell pointed out in her January/February 2010 Editor’s page the contributions [...]

HOW to use, SOCIAL MEDIA

December 19, 2009

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Turning a Hobby into a Business on Etsy

It is no secret to everyone who knows me a little that I love Etsy. I bought items on Etsy. I feature my favorite Etsy sellers on my main blog, At Home with Kim Vallee. When I talk about the business opportunity of the Web, Etsy always comes to my mind. Etsy opened the doors [...]

SOCIAL MEDIA, STATISTICS

November 29, 2009

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Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

If you follow social media, you probably read the headlines about the numbers of Facebook fans. (November 30th, 2009 Update: On average, Facebook pages have 4, 596 fans). The highlight of the latest survey by Sysomos is that 77 percent of Facebook fan pages have less than 1,000 fans. I read different theories about why [...]

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