On the Web with Kim Vallee

Archive | HOW to use

HOW to use, SOCIAL MEDIA | October 5, 2010

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Make It Easier for Bloggers to Attend Your Media Events

I received many event invitations each week and I am amazed by how the PR professionals fail to use new technology. I will review what are the most common mistakes and how to easily solve them. The typical media event invitation is received by email. The event details, including the RSVP email, is nicely published [...]

HOW to use, SOCIAL MEDIA | May 24, 2010

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The Women Side of Twitter at webTweet / WebCom Montreal

WebTweet is a parallel conference to the 8th edition of WebCom Montreal. Both events will be held on Wednesday, May 26th, 2010 at the ICAO head office in Montreal. Last year, I was an official blogger for WebCom. This time, I am glad to participate as a panelist on a subject that is dear to my [...]

HOW to use, SOCIAL MEDIA | February 16, 2010

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The Schedule for PodCamp Toronto 2010 is Out

You can start planning your agenda for PodCamp Toronto now that the schedule is out. The 2010 edition is huge. They have over 1,000 persons who registered to attend. In the tradition of the unconference, the presenters selected their time spot. I will be presenting this Saturday, February 20th, 2010. + First, at 11:15 a.m. [...]

HOW to use, SOCIAL MEDIA | February 1, 2010

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Social Netiquette: I won’t become a fan of every Facebook page

More and more brands ask you every day to become a fan of their Facebook page. As a blogger, we often get requests from brands that we never heard of. In light of this fact, I share here how I decide to become a fan or not of a brand on Facebook. I feel my [...]

HOW to use, SOCIAL MEDIA

January 29, 2010

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My Next Speech at PodCamp Toronto 2010

A quick note to tell you that I will be giving a session at the next PodCamp Toronto that will happen on the weekend of February 20 and 21st, 2010. I started working on adding a community site to the KimVallee.com brand. I analyzed many angles to make sure I get the right ingredients. My [...]

HOW to use, SOCIAL MEDIA

January 9, 2010

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Design Blogs Influence Elle Decor

Bloggers continue to grow their influence. More and more traditional print media recognized how the blogosphere and social media forced them to evolve. As an avid magazine lover, I am happy that they embrace the Web. We can co-exist and support each others. Margaret Russell pointed out in her January/February 2010 Editor’s page the contributions [...]

HOW to use, SOCIAL MEDIA

December 19, 2009

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Turning a Hobby into a Business on Etsy

It is no secret to everyone who knows me a little that I love Etsy. I bought items on Etsy. I feature my favorite Etsy sellers on my main blog, At Home with Kim Vallee. When I talk about the business opportunity of the Web, Etsy always comes to my mind. Etsy opened the doors [...]

HOW to use, SOCIAL MEDIA

October 23, 2009

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What to Consider Before Creating a Facebook Business Page

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page. First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go [...]

HOW to use, SOCIAL MEDIA

October 3, 2009

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Simplify Your Image Use Policy

I am always amazed to see how many brands and organizations have not adapted to the new reality of Web communication. Brands and organizations spent a lot of money on marketing and advertising. Yet they fail at the cheapest and probably the most efficient promotion tool: the words of their fans. If a blogger decided, [...]

HOW to use, SOCIAL MEDIA

August 9, 2009

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Defining Social Media Etiquette One Step at a Time

The New Times published an article today about the fact that party hosts and some bars are starting to request no twittering, no blogging, and no photos. I agree with their concerns. With the capability of uploading our pictures, updating our status and to publish all the time on social network sites, we need to [...]

HOW to use, SOCIAL MEDIA

July 29, 2009

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Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap [...]

HOW to use, SOCIAL MEDIA

June 29, 2009

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IDEO’s Innovative Ideas on the Future of Journalism

Newspapers are endangered species. Like many industries, it must adapt to its time. Although it is easier to read a print media, the hyperlinks, the velocity of the news and the multimedia power of the Internet clearly highlighted the weakness of the print media. Look at how this article I read on the San Francisco [...]

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