On the Web with Kim Vallee

July 29, 2009

Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap [...]

HOW to use, SOCIAL MEDIA

June 29, 2009

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IDEO’s Innovative Ideas on the Future of Journalism

Newspapers are endangered species. Like many industries, it must adapt to its time. Although it is easier to read a print media, the hyperlinks, the velocity of the news and the multimedia power of the Internet clearly highlighted the weakness of the print media. Look at how this article I read on the San Francisco [...]

HOW to use, SOCIAL MEDIA

March 20, 2009

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The Ideas Campaign Uses Crowdsourcing the Old Fashioned Way: behind closed doors

When I first read about The Ideas Campaign I was excited. An Irish businesswoman launched the campaign two weeks ago. The goal is to ask Irish citizens what can be done to stimulate the economy. My deception comes from the lack of proper social networking skills. As I researched the story, this post transformed into [...]