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HOW to use, SOCIAL MEDIA

October 23, 2009

Comments Off on What to Consider Before Creating a Facebook Business Page

What to Consider Before Creating a Facebook Business Page

What to Consider Before Creating a Facebook Business Page

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page. First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go […]

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HOW to use, SOCIAL MEDIA

October 3, 2009

1 Comment

Simplify Your Image Use Policy

Simplify Your Image Use Policy

I am always amazed to see how many brands and organizations have not adapted to the new reality of Web communication. Brands and organizations spent a lot of money on marketing and advertising. Yet they fail at the cheapest and probably the most efficient promotion tool: the words of their fans. If a blogger decided, […]

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HOW to use, SOCIAL MEDIA

August 9, 2009

5 Comments

Defining Social Media Etiquette One Step at a Time

Defining Social Media Etiquette One Step at a Time

The New Times published an article today about the fact that party hosts and some bars are starting to request no twittering, no blogging, and no photos. I agree with their concerns. With the capability of uploading our pictures, updating our status and to publish all the time on social network sites, we need to […]

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HOW to use, SOCIAL MEDIA

July 29, 2009

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Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

Reviewing Hellmann’s Eat Real, Eat Local Social Media Initiatives

I happened to fall on Hellmann’s Real Food Movement Web site this morning. Hellmann is using social media (blog, Twitter and Facebook Connect) to raise awareness about the need of eating local food. Using a higher social motive to raise the profile of a brand is nothing new. What is new is how brands tap […]

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HOW to use, SOCIAL MEDIA

June 29, 2009

5 Comments

IDEO’s Innovative Ideas on the Future of Journalism

IDEO’s Innovative Ideas on the Future of Journalism

Newspapers are endangered species. Like many industries, it must adapt to its time. Although it is easier to read a print media, the hyperlinks, the velocity of the news and the multimedia power of the Internet clearly highlighted the weakness of the print media. Look at how this article I read on the San Francisco […]

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HOW to use, SOCIAL MEDIA

March 20, 2009

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The Ideas Campaign Uses Crowdsourcing the Old Fashioned Way: behind closed doors

The Ideas Campaign Uses Crowdsourcing the Old Fashioned Way: behind closed doors

When I first read about The Ideas Campaign I was excited. An Irish businesswoman launched the campaign two weeks ago. The goal is to ask Irish citizens what can be done to stimulate the economy. My deception comes from the lack of proper social networking skills. As I researched the story, this post transformed into […]

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