On the Web with Kim Vallee

MARKETING, SOCIAL MEDIA | June 19, 2010

I Blog at Media Sidekick

I want to inform you that the blog of my new business, Media Sidekick, is up and running. I invite you to join me in the conversations. The Media Sidekick blog will concentrate on social media marketing and what it means for lifestyle bloggers (design, living, food, hobbies, women and moms) and influencers. You will find [...]

MARKETING, SOCIAL MEDIA | May 25, 2010

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Consumer Brands Need to Be on Twitter

Twitter is designed for connecting with people and sharing information. While most companies are still debating if they should do it or what they should be saying on Twitter; others are actively involved with the Twitter’s community. Being on Twitter enables the brand who listens and acts quickly to benefit from opportunities, to test on [...]

MARKETING, SOCIAL MEDIA | November 25, 2009

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IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can [...]

MARKETING, SOCIAL MEDIA | June 17, 2009

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Why Businesses Should Embrace Social Media

I am a proponent of social media. I believe it empowers everyone to get a voice. If you are good at what you are doing, participating in social media enables you to build a strong personal brand. Social media is not only for people. It provides great opportunities for businesses, when done right. Social media [...]