On the Web with Kim Vallee

December 19, 2009

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Turning a Hobby into a Business on Etsy

It is no secret to everyone who knows me a little that I love Etsy. I bought items on Etsy. I feature my favorite Etsy sellers on my main blog, At Home with Kim Vallee. When I talk about the business opportunity of the Web, Etsy always comes to my mind. Etsy opened the doors [...]

SOCIAL MEDIA, STATISTICS

November 29, 2009

3 Comments

Beyond the Stats: 77 percent of Facebook pages have less than 1,000 fans

If you follow social media, you probably read the headlines about the numbers of Facebook fans. (November 30th, 2009 Update: On average, Facebook pages have 4, 596 fans). The highlight of the latest survey by Sysomos is that 77 percent of Facebook fan pages have less than 1,000 fans. I read different theories about why [...]

MARKETING, SOCIAL MEDIA

November 25, 2009

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IKEA Showroom Facebook Campaign

When it comes to social media, you can do a lot if you take the time to think about how to use what already exists? A good example of using a feature that people are familiar with is the IKEA Showroom Facebook campaign. The beauty is that any business with a small marketing budget can [...]

SOCIAL MEDIA, TOOLS

November 25, 2009

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Need for Standards for Web Badges

Many events and causes produce web badges so that bloggers and sites can show their support. It is a wonderful marketing tool. If I attend a conference, I usually will put a badge on my site. But generally, I need to ask the event to produce a badge for me or make my own from [...]

SOCIAL MEDIA, STATISTICS

November 11, 2009

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Twitter is Most Popular with the 18-44

Over the last 9 months in the United States, the percentage of Twitter users doubled in every age group except the 25-34 group. Therefore, the media age of a Twitter user remains stable at 31 years old. The Pew Internet Project’s September 2009 survey data shows that internet users who use social network sites are [...]

HOW to use, SOCIAL MEDIA

October 23, 2009

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What to Consider Before Creating a Facebook Business Page

With more and more businesses jumping into social media, it is important that you read this to avoid mistakes. There are some subtleties that a beginner may not easy grasp when comes the time to create a Facebook page. First of all, businesses must create a page. Profiles are exclusively reserved for humans. You go [...]

SOCIAL MEDIA, STATISTICS

October 19, 2009

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Social Media Changed Our Daily Life

Talking about social media feels so apropos since social media was central to my husband’s birthday party. Yahoo has its Big Idea chair photo shoot. We hosted our Favorite Social Media Couch photo booth. The concept was to hold the pillow(s) of the social media that is more important for us between Twitter, Facebook and [...]

Social GAMING, SOCIAL MEDIA

October 16, 2009

13 Comments

Café World on Facebook

Lately, I have been running my own restaurant on Facebook. Café World is another game by Zynga. You are the chef. Your friends/neighbors can be your waiters. As you advance in the game, you will be able to add stoves, service counters and preparing more recipes. Organizing your room (kitchen and tables) is part of [...]

SOCIAL MEDIA, STATISTICS

October 3, 2009

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US Women Are More Present in Social Networking Sites

It is not really a surprising news if you ask me. First of all, I told you about the female Internet in autumn 2008. At the time, I reported that Women’s community was the most visited and fastest growing Internet category, tied with politics according to ComScore Media Metrix’s year-end report. I attributed these statistics to [...]

HOW to use, SOCIAL MEDIA

October 3, 2009

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Simplify Your Image Use Policy

I am always amazed to see how many brands and organizations have not adapted to the new reality of Web communication. Brands and organizations spent a lot of money on marketing and advertising. Yet they fail at the cheapest and probably the most efficient promotion tool: the words of their fans. If a blogger decided, [...]

SOCIAL MEDIA

August 12, 2009

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Encouraging Women to Attend and Speak at Tech Conferences

If you follow the social media crowd, you probably have noticed the current campaign against the lack of women speakers and presenters at big Tech conferences. Allyson Kapin summed it up on Fast Company when she wrote Where are Women in Tech and Social Media? yesterday. There was an improvised discussion on that topic at [...]

HOW to use, SOCIAL MEDIA

August 9, 2009

5 Comments

Defining Social Media Etiquette One Step at a Time

The New Times published an article today about the fact that party hosts and some bars are starting to request no twittering, no blogging, and no photos. I agree with their concerns. With the capability of uploading our pictures, updating our status and to publish all the time on social network sites, we need to [...]